Since the days of Google Buzz, the +1 button has been a mystery to users and content producers in a similar way. It's dissimilar from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream.
Google defines the +1 as a feature to help people find out and share relevant content from the people they already know and trust. Users can +1 different types of content, counting Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.
A Google +1 can ultimately lead to a better page rank. A greater number of +1’s increases a link's potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s significant to note here is the correlation, not causation, between +1's, other social shares, and search rank.
Why +1 Effect On SEO?
Search Engine Optimization involves a mix up of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!
Google has officially stated that the +1 button will certainly affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perception.
How Can You Get +1’s?
Effective SEO takes time because search engines are frequently crawling, indexing and ranking sites that regularly create content and have their link portfolios enhanced. Since the effect that social search factors have in relation to the algorithm is unknown, it’s hard to tell what factors may directly contribute to ranking increases or decreases. Over time, it’s possible that several months of data could help shed some light on what—if any—value the +1 button has added to your site.
The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmail, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!
In this digital era, people are spending much of their time on social media. With people turning to their mobile devices and social media in the buying journey there are many reasons why your business should be active on social media.
Businesses are realizing the huge benefits of social media marketing and its growing importance in the race to stay relevant and attract new customers.
With people turning to their mobile devices and social media in the buying journey there are many proven ways to gain massive social media followers these days-
1. Strategically comment on posts:
To gain exposure and social media followers organically it is always recommended getting out there and interacting with social media accounts from other brands, as well as your own your audience.
Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week. Commenting will expose your account to people who are interacting with material that's similar to your own.
2. Like post comments:
Instagram recently rolled out an update which enables you like precise comments – just as you can on Facebook. This adds an extra opportunity to get some more interaction going for your account.
Popular accounts can get hundreds of comments. Look for posts on those target accounts that reverberate with your audience and go through and like the good comments. This will bring visibility to your account and help you gain social media followers organically.
3. Use Instagram Stories and Live stories:
Instagram Stories and live-streaming can seem a little scary, but they should extremely be part of your 2017 social media strategy. Not only will you be able to give more contexts about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section.
4. Use Live Video:
Video is a big deal and Live videos obtain the most reach by far compared to other content formats. There are so many ways to make use of Facebook Live Videos - you're only limited by your own creativity.
5. Invite Post Likers to Like Your Page:
A feature which has been around for a while (but not everyone knows about) is the choice to invite folks who've Liked your posts to also Like Page.
To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a small wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already.
6. Use high quality images:
Keep your images as high quality as possible or use stock imagery where appropriate. Images are the best way by which a person can shortly understand about the summary of what you want to deliver to the people.
7. Think about your story:
When you develop your posts or campaigns imagine about the story you want to tell. This should help out to craft ideas about content and messaging for you channels.
8. Post original, relevant content:
This requires some outside-the-box thoughts. Sharing other people's content should be a precious part of your strategy, but make sure to share your knowledge and insights as well.
9. Use relevant hashtags:
Use some best tools to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
10. Discuss social media conversations on your blog:
Tempt your blog readers to follow you on social media by crossing the blog/social network divide. Blog about heated or appealing conversations taking place on your social media accounts.
Social media can be time consuming, and sometimes frustrating – but it is progressively becoming a MUST if you own a business as consumers revolve to social media not only as a point of contact, but as a research tool. Remember that what you post online is a representation of your business, and with mere seconds to capture someone’s attention, you always want to put your best foot forward.
In order to accomplish success on Facebook you need a group of people. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s not easy to build brand awareness and deliver ROI.
You require a community filled with people who like you and share your content with like-minded friends. Being an essential part of Digital Marketing, it is one of the best ways to enhance your business. But it’s not just about the quantity of Facebook likes that you collect, it’s about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can boost your shares on Facebook.
Here are some of the ideas which can help your business to get user engagement on Facebook-
1. Complete your Facebook Business Page Profile:
Your Facebook Page is the primary thing people see when they come to visit you on Facebook. Let visitors know why they should like you! Create an appealing description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation. Not only will this notify your potential followers, it will tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can enlarge your Facebook likes even more.
2. Create Shareable Content:
If you want people to share your Facebook posts, you need to craft highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the greater part of users views the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant push to share it with their audience.
3. Find out what interests your community:
With Facebook’s new Graph Search it’s actually easy to find out what interests your target community, and post relevant content to raise Facebook likes.
Let’s say that I have a Facebook Page related to my automobile blog. To learn more about my target community’s likes/interests, I search for “pages liked by people who like Car Dekho and Carwale.com“ Facebook tells me that my target community also likes photography, news/media or NGOs as well.
4. Like, and interact with, other companies:
This is a great way to put up awareness among like-minded companies and their followers. Finding companies to like and act together with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).
After you have liked some Pages, you can view your company’s Newsfeed and connect with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you enlarge Facebook likes amongst their followers as well.
5. Be active:
By now you know that you should bring out engaging, interesting and entertaining content. But how often should you post? There is no magic number but there are best practices and analytics to lead you. Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are doubtful to like your Facebook page if you don’t post regularly – and they certainly won’t connect with your content (or help you get more likes) if they don’t see your posts.
6. Create a Facebook Event:
While libraries aren’t essentially small businesses, many struggle with engagement and connection. If you have events on Facebook, reshare them, post in the events to get more visibility and support people to join them.
Ask your fans to share pictures in posts or on your page to find more engagement. When people share their passions with you, they’re more linked to your brand.
7. Post When Your Fans Are Online:
People use Facebook at different times of the day. Some are on Facebook all over the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will fail to spot them. By the time they check their feed, your content could be buried.
8. Share Relevant Images:
A picture can say a lot more than a text post. A visually prominent image can bring the rapid thumb-scroller to a halt. Images have proven time and again to advance engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
9. Crowdsource Feedback:
People love giving feedback. When you ask for input the right way, your audience will jump on board and be fast to respond. The added benefit is you can expose opportunities to improve your business and pleasure your customers.
10. Boost Your Best Posts:
If you have a blog post or other website content that has seen remarkable traffic, post it to your Facebook page and boost up that post. You don’t need to throw hundreds of dollars at it; give it a reserved boost of $25 and target the people who like your page and their friends.
This full list of ideas should help you fill your calendar with a good mix up of content types that are likely to promote engagement among your Facebook followers.
Also keep in mind that if you want engagement, you need to post and take action to your fans every day. Don’t automate your social presence. Go for the human connection and offer value, and you’ll see your engagement rise.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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