With the smartphone sales explosion in recent years and smartphones becoming contemptible and more affordable, the number of persons on the Internet has been increased exponentially. The increase in volume has resulted in making the mobile app industry very big.
Whether it is iOS or Android, mobile application is one of the worth allowing for options that grant customers the mobility to do shopping, or anything they would traditionally have done on their phones.
If you are not still sure why your business would want to generate its own mobile application, here we have the top advantages of having mobile application.
Mobile Apps Offer Better Personalization:
Mobile apps can let users set up their preferences at the start, based on which users can be served with adapted content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Moreover, they can also identify location of the users in real-time to provide geography-specific content.
Ease of Sending Notifications:
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have widely used email to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have frequently dropped.
Making Use of Mobile Device Features:
Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc. Such device features, when used within an app, can formulate the user experience interactive and fun.
Moreover, these features can also trim down the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can allow users take help of the camera of their mobile device to capture and submit a photograph.
Ability to Work Offline:
It is probably the most primary difference between a mobile website and an app. Although apps as well might require internet connectivity to carry out most of their tasks, they can still propose basic content and functionality to users in offline mode.
Freedom in Designing:
Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most basic functions. Mobile websites depend on browser features similar to ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
With your own business mobile app, your company’s logo and slogan will be visible on your customers’ mobile screens, it’s practically impossible not to evoke you whenever they want your services or products. It also proffers a well-grounded benefit against your rivals who are yet to implement this business strategy. If you want an instantaneous brand boost or recognition, creating a mobile application is a super plan to help in amplifying your corporate branding and global reputation.
Mobile app development is becoming more popular in the world. Now a day’s many start-up companies and many industries are implementing the mobile apps for their business to advance their business and attract more customers to the business. Businesses develop mobile apps based on their users; they can prefer iPhone apps development, Android app development, Blackberry app development, Windows apps development, or all.
Keeping in mind the significance that mobile applications hold in today’s society, it is only wise to create one for your business.
iOS 6 GUI PSD
The mobile GUI kit by Teehan+Lax is an infamous resource for all mobile developers. Even native iOS programmers actually enjoy this mobile kit for the correctness of each element. All of the buttons, gradients, dropdowns and menus look exactly as they would on a native iPhone 5.
Android Interface GUI
Similar to the first GUI kit we can also discover mobile elements related to Android-based native applications. Depending on how you want to style your mobile web-app these two graphics packs may provide everything you will need. Sticking with basic styles will craft your designs come out more blended into the device.
Passbook iOS6 App UI PSD
As for more advanced UI kits we have this awesome iPhone app design PSD. This is for a mobile app Passbook which consists of a succession of screenshots from diverse pages. The whole design is coated and free to download.
Tooltip iOS App UI
Menu tooltips are not as common but this doesn’t mean they give out no purpose in an HTML5 webapp. The icons and button styles may be repeated either through images or CSS3 codes. This will give you a leg-up on the competition with a rich interface style.
Leather iOS Menubar PSD
The top toolbar design is also a high-flying area of screen real estate, specially for mobile applications where you do not often have room for a big flashy header. Check out some free PSD which offers a leather textured iOS-style top menu bar. It has easy customization for different color schemes and provides a much cleaner UI for developers.
So many native iOS and Android applications will focus on geolocation. HTML5 web applications have also been created around APIs such as Google Maps. And these mini map pin icons are the ideal companion for any approach of mobile web app.
Flat GUI Elements
The flat metro-style web elements are rising in popularity. Mobile web apps can promote the most since they are working with very small screens. However some designers would rather not go this route and feel the more comprehensive graphics will catch the eye. It is worth a peek to see if these elements could work well in your own layouts.
The Lookamore Android UI Kit is completely stunning when it comes to basic templates. You will absolutely want to check out the entire freebie which is filled of PNG icons and other mobile elements. The resource includes HDPI resolutions which are even better on hi-res screens.
Mobile apps have one obvious advantage in general, a well-made app can offer a far better user experience than even the best websites are capable of right now. In fact, in the business community now days, the question is no longer whether they need to go mobile or not.
The questions now are: How do we go mobile? How can our brand find success in the mobile space? How can we maximize the relationship with my customers on mobile? All you have to do is get in touch with Mobile Application Development Company and let them know about your conceptualization.
Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their individual mobile apps that are used to reach objectives ranging from product enhancements and customer services to mobile marketing and customer data collection.
If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer adequate, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
The raise in smartphone users only means that more businesses will consider creating their own mobile apps in the coming days. As a business owner you can’t be missing out on this growing market segment. Here are some of the reasons why you require a mobile app for your business-
Get Priceless Customer Insights:
One of the biggest benefits of mobile apps is the volume of detailed customer analytics data that you can gather through them. You can categorize your most profitable and promising regions, demographic segments, customer needs and the overall performance of your app. All this knowledge and data can be used in making product enhancements, identifying new business opportunities, and in developing new and more improved products that can meet customer needs more effectively.
Accelerate Product Innovation
Mobile apps open new business extent and opportunities because of the way they are used. You can identify new ways of resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services.
Strengthen Your Brand Image
Your brand image is critical for your success. Without a mobile app, you might appear outdated and distanced from the modern trends. This can have an indirect bang on the performance and future prospects of your business.
Boost Your Website Traffic
Apple’s app store and Google Play receive millions of hits every day. If your app is correctly optimized for the app store, not only can you magnetise more downloads, but also route highly targeted traffic to your website and get backlinks from high authority pages.
Open New Revenue Channels
If you want to, you can directly monetize your app and open new revenue channels for your business. Apps can be monetized through in-app advertisements, by attaching a price tag to the app or by introducing paid features in the app.
Drive More Action
With increased engagement comes increased action. Mobile apps are far ahead of other mediums when it comes to driving targeted action from the users. Whether you want users to buy a particular product or sign up for a fresh service, mobile apps are your best possibility.
Provide More Value with Your Product
Mobile apps can help you deliver your products and services in a much more effective and timely manner. Highlight and promote the most important aspects of your product or services through your app and boost their effectiveness with tailored options and features.
Increase Customer Engagement
A staggering 83% of all smartphone users begin their day by looking at their smartphones and using different apps. The level of engagement mobile apps obtain is several times higher than the normal websites. With a wisely developed and designed mobile app you can take benefit of this opportunity.
Stand Out From the Competition
These days’ mobile apps at the small business stage are still unusual, and this is where you can get an immense leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Create Advanced Social Media Marketing Strategies
Social networking is intensely connected with smartphones. Mobile apps either android or iphone apps are inherently ideal platforms to involve social circles of the users through different features and options. With your own mobile app, you’ll be able to drive much higher social media engagement and achieve different business objectives through it.
With the mobile industry booming like it is right now, it is most worthwhile for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, taking up this technology is guaranteed to produce the right results for your business.
Over the years mobile phones have changed from a simple communication device to an active tool that has become the focal point of many businesses due to its remarkable new features.
The influence of mobile applications is accelerating gradually. With growingly people using smart phones and tablets, the potential of mobile app marketing is witnessing a healthy growth.
Because of growing rate in the development and launch of mobile apps, high competition is existing in the field of mobile app marketing. The success of your app is decided by the marketing strategy you follow.
Mobile apps can be used for wide range of activities that can be-
There are so many apps now that help out your communication with your loved ones more easily. Before apps like Skype was developed we had to rely on computers or laptops for Skype sessions or face long-distance calling charges. It is not just that we are now closer to our loved ones in remote corners of the earth.
Customer service is an essential part of the businesses. Businesses often struggle to keep conversation going with customers. With mobile app you can manage customer more capably and effectively. You can instantly connect with your customer via mobile app 24 x 7.
Small and medium business often struggles with brand building. Mobile apps can help out to build your brand and strengthen your online presence among your competitors. The mobile app can make sales and keeps customer engagement intact.
Book facilities around the clock:
The fresh fine weather has set you in the mood for a barbeque and pool party, and you suddenly decide to throw one this coming weekend. No matter where you are or what time of the day it is, you can book any facility you need through the app. No more marching to the management office and writing cheques, as everything from booking to payment is handled through your smart phone.
Social media is no longer just a platform for common people to relate with their friends and family. There are a number of businesses based on social media apps and websites and social media is one of the cheapest and efficient marketing tools. If you have the social media app in your phone you can supervise your business more easily and efficiently.
The simple fact is that mobile phones have become one of the most central parts of our lives and hat is mostly due to the apps. We have our contacts, our personal information, details about our main projects; it is all stored in our mobile phone in an organized manner with the help of time management apps.
Our goals and to-do-lists, the alarms and notifications are all set according to our requirements to make our lives easier and more efficient.
Today, the availability of mobile apps is on the raise such that it is produce a noticeable change in the way humans feel and experience computing. Few years ago, in order to access the internet, check and read mails, one had to use the computer but today this has changed because computing is now carried everywhere in mobile phones
Many businesses are building their own mobile apps and there are many reasons why you should invest in a mobile app. We are in a digital era and if your business does not have a mobile app, then it means you are lagging behind your competitors. You could be missing out a vast opportunity to attract potential clients, no matter how far they are. Just having a website will not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.
Some of the amazing tools to build powerful mobile applications are-
This tablet and Smartphone publishing platform allows you to craft and control your presence on all popular mobile devices, including iPad, iPhone, Android and HTML5 apps. It delivers loaded graphics, photos, video, audio and other forms of interactivity.
One of the greatest strengths of the London-based Mippin platform is its easiness of use. It allows you to create apps for Android, iOS and Windows, and provides flexibility in designing the app. You can even have Mippin share out your app for you to the iTunes, Android, Windows and Amazon stores.
Are you a singer or in a band? If so, then MobBase is for you. This app builder allows you to apply an RSS feed to keep your fans up to date on band news and events, lets you upload tracks for fans to listen to while browsing the apps and makes it easy for fans to discover information on upcoming shows, buy tickets and get directions.
Do you have an e-commerce store that you'd like to take into the mobile area? Then MobiCart might be what you're looking for. It links up with PayPal to permit any business or user with an e-mail address to strongly, conveniently and cost-effectively send and receive payments online.
Here is a simple, low-cost way to build, track and update a native mobile app for your business. You build your iPhone and/or Android app online. Once it is available for download via the iTunes Store or Android Marketplace you can modernize content in real time through SwebApps.
Another easy-to-use platform is offered via ShoutEm, which is set up for bloggers, students, sports fans, news portals and local publishers. You don't have to comprise understanding of coding to set up your app, and ShoutEm will even take care of the iTunes and Android Marketplace submission process.
You can use RunRev's LiveCode to build up your app, which is an English-like language for developing iPhone and Android apps.
With this cross-device platform, you can build live prototypes that use the complete capabilities of iOS and Android devices and deploy to whatever platform your customers need. The site is also packed with abundance of tutorials to assist you along the way.
For just $29 a month, MyAppBuilder will build an iPhone or Android app for you. All you have to do is give content (videos, books, etc.) and their pros will take it from there. You don't require a technical background to develop an app with MyAppBuilder. They'll even take care of the hassle of uploading it to the app store for you.
App Press is just about no code creator for App, which is Web based, with targeted platforms as iOS apps for iPhone, iPad, and Android apps.It utilize user interface similar to that of Photoshop that allows layers serving in organizing screens through visual assets.
Mobile applications are increasingly playing an essential role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions.
The customers in today's world are on the move and they're using mobile application platforms to get a hold there. Whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need. That's why mobile apps are so much essential in today's business environment.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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