Marketing is one of the key business functions inside an organization. Without an efficient marketing plan in place, even the greatest services and products can have a tough time finding the relevant audience for it. To strategize, plan, and execute campaigns, marketers need to organize and streamline everything to keep up with the fast pace of digital media.
Now the internet can serve as the perfect vehicle for running your marketing operations smoothly, taking it to a completely new level. It can help in streamlining and speeding up processes – getting information from a single place even on the go, taking input/approvals from top management, peers, audiences, or maintaining all campaign details for coverage.
Below are the top 5 reasons why internet marketing is essential for your business-
1. Connect with the customers:
Marketing on Internet allows you to connect with your potential and returning customers. Update your customers with the new or latest features of your business. You can publicize the upcoming products or services and give a little description of these good and services to your customers. By doing this you can magnetize new customers in the future.
2. Increase the visibility of your business:
These days everything can be done online from buying movie tickets to buying furniture for home. Internet has brought remarkable changes in our life style. Every business should recognize this and establish their presence on the internet. Internet marketing is beneficial for all the types of businesses. This will permit you to expand your visibility to larger population.
3. Legitimate yourself:
By establishing and maintaining the presence online, business can show their customers that their business is active, dynamic and working to improve and is trying to grow. The Internet allows local businesses to legitimate themselves as successful companies. By this they will be able to win and retain a large customer base. These days Smartphone have become popular so, consider a simple application design which helps to download and keep the business at the forefront of the minds of people.
4. Cope up with the competition:
These days’ people are able to access and purchase a broad range of goods from online with the help of internet. It is very crucial for any business to maintain the competition against the small, local and large online retailers and businesses. This is possible only when the businesses make right use of the internet marketing platform.
5. Research and Development:
You can research good keywords which suits your business. You can utilize these keywords in your business to place your site on the top of the search engine results. Proper keyword usage allows you to drive potential traffic to your site. This is the best way to prevail new customers.
When it comes to the success of your business, internet marketing plays a significant role. To market yourself and to promote your products and services, you require the support of digital marketing. If you are planning to start a business or you are on your way and want to improve your business you can hire a reliable online marketing agency which takes care of all activities from designing the website for your business to implementing a variety of marketing techniques including Internet marketing. Internet marketing will help you in improving your business brand visibility, traffic and sales.
Websites have turned from the phase of popularity to the phase of necessity. Most of the population in the present generation is depending on internet to get their products and services, anywhere and anytime. Internet has become their most favourite marketplace to discover their favourite shops, blogs, and source of trusted information. So it is a necessity for every website owners to keep their websites attractive and informative at same time.
Good contents in a website are the paths to gain extra traffic. Content writing is one of the most effective and easiest methods to remain your website informative and updated than any other online tools.
SEO Content writing is the method or placing the right words at the right places to create sentences which represent quality content. It is the beautiful and informative description about your products and service which appeal one to buy your product and service.
A well written, informative, search engine friendly and user friendly content guarantee regular flow of traffic to your website. It also helps out in growing the client volume to boost the business income. Good content is said as the life of websites.
Provide information to your readers
Content is the only most important thing on your site. It tells your prospective customers who you are, what you stand for, what your business is all about, how you operate, the services and products you offer. The more you tell, the more you sell.
Attract search engines to your site
Search engines look for keywords, key phrases, titles and descriptions to rankings in search results. Content writing takes these factors into reflection. Attract search engine traffic by appealing both to human visitors (with relevant content) and to search engine spiders (with relevant content plus keywords, titles and descriptions).
Increase site stickiness
A content-rich website amplifies site “stickiness” and gets your customers coming back again and again. It could give them helpful information that is relevant to their business or interests. Hence, it is very essential to maintain quality and good content on your site.
Add value to your site and increase traffic
Once you have a fundamental site up and running, you can include value to it with content that is useful to your visitors or customers. This may not have an immediate payoff or monetary benefit for your business but it does help to draw visitors to your site who may become customers later. Write articles or present hints and tips on doing something better.
Help people read online
People read Web content differently from the way they read magazines or newspapers. Since reading from the computer screen tends to strain the eyes, people tend to skim or scan text rather than read it word for word. Breaking up the content into short sentences and short paragraphs makes it easier to read. The use of subheads also retains a reader's attention when you have long copy to read.
It is essential for your business to maintain a level of uniformity and consistency in all communications across all media. This allows potential consumers to identify your brand. With good quality content, you can ensure the kind of message that you convey to your consumers.
Ditch the Default
Customization of your 404 page is the foremost step when improving your error page. The default error message is not helpful.
In majority cases, landing on a page those results in a usual 404 Error means that your viewers will only have the option to return to the previous loaded page. If your user lands on a 404 page from an outside link, then you have no chance of retaining the visitor unless they visit your domain openly. Do not expect users to put into view this much effort if you have not put forth the effort to make your page more user friendly.
Customization is easy and can compose a world of difference. There are guides on designing your own custom 404 page for services such as WordPress and Apache.
Use 404 Pages as Branding Opportunities
For many users, a 404 page might be the very first interaction they have with a brand. That’s a lot of pressure for one little error page. Follow basic finest practices such as ensuring that the aesthetics of the page fit with the rest of the site, microcopy mirrors the tone all through, and that icons and visuals are consistent with other sites or products.
Just bear in mind that functionality has to come before form in a 404. Make the brand’s look and feel serve the function of the page.
Keep It Familiar
When designing your 404 page you want to keep the same basic structure as the rest of your site. When a user lands on a 404 page that looks totally different from the site they may wonder if they have left your site completely.
At the very least, keep an identifiable banner or logo that a viewer can directly connect with in your 404 Error Message. Simply seeing a familiar graphic will be supportive enough for most.
Offer Some Direction
Your 404 page should offer a few key links and directions your user can choose between. One of the most important links to have is a “Home” link—a quick and friendly way to start over. For many this will be the first choice, but there is still good reason to offer a few other options such as global navigation which many of your viewers will already be familiar with.
Again, it is highly recommended to contain a search bar in your 404 page. Users who land there may know what they are looking for, and it will be easier for them to only type in a term than sort through your navigation.
Keep It Basic
Your 404 page should be kept basic so that you do not frighten your user; the fact that your user has stumbled onto an error will be overwhelming enough for them. The major goal of your 404 page is to direct your user to the page they were searching for as quickly as possible.
This goal requests to be met in a way that will benefit a broad audience, but again, too many options will quickly make the page ineffective. Offering links to the mainly used pages on a site is one approach to ensure you’ll help a broad number of users.
Being denied access to the web page you wish to visit with a 404 error is very annoying. Hence, a professional web design of 404 pages is essential when you require guiding your visitors away from broken links or missing pages.
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers in a similar way. It's dissimilar from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream.
Google defines the +1 as a feature to help people find out and share relevant content from the people they already know and trust. Users can +1 different types of content, counting Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.
A Google +1 can ultimately lead to a better page rank. A greater number of +1’s increases a link's potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s significant to note here is the correlation, not causation, between +1's, other social shares, and search rank.
Why +1 Effect On SEO?
Search Engine Optimization involves a mix up of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!
Google has officially stated that the +1 button will certainly affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perception.
How Can You Get +1’s?
Effective SEO takes time because search engines are frequently crawling, indexing and ranking sites that regularly create content and have their link portfolios enhanced. Since the effect that social search factors have in relation to the algorithm is unknown, it’s hard to tell what factors may directly contribute to ranking increases or decreases. Over time, it’s possible that several months of data could help shed some light on what—if any—value the +1 button has added to your site.
The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmail, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!
It's not always about getting visitors to your site, but about getting the right type of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and turn out the products, services, and content that web searchers are actively seeking. In the record of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in nearly any niche.
Although you can pay for access to a variety of high level keyword suggestion tools, this isn’t something you have to do. Instead, you can rely on a grouping of free tools to pile up a quality list that’ll bring you results.
1. Google AdWords: Keyword Planner
The Google Keyword Planner tool is one of the most used and popular keyword research tools out there. The only reason for it being so popular is it’s free and is directly integrated with Google AdWords. To start using this tool you need to have an AdWords account (which you can create one for free).The major benefit of this tool is easy to see: you’re able to pull information directly from Google, which is the search engine you’re most likely to target, when optimizing your website.
2. AdWord & SEO Keyword Permutation Generator
With the AdWord & SEO Keyword Permutation Generator tool, it’s effortless to get creative as you search for keywords that line up with your site, marketing strategy and goals.
While you’re known with the top keywords in your role, you don’t know where to go from there. And, as you know, that can be a problem as you create more content.
3. Google Correlate
Google Correlate is a frequently overlooked tool that can be extremely powerful for generating a large keyword list. The primary reason to use this tool is the ability to see which keywords get searched together. With this information, you can begin to grow up your keyword list (especially long tails).
4. IMforSMB Bulk Keyword Generator
Some keyword tools are good for every type of website. Others, however, are only a good fit for a particular site type.
This is where the IMforSMB Bulk Keyword Generator fits in. This tool works best for local service companies, as it’s designed with the idea that you’ll want to find local keywords.
SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords. Unlike other tools where you require to include set up keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.
6. Long Tail Pro
Long Tail Pro is cloud based software for keyword research and one of the trendiest in this list. This is a paid keyword research tool which will help out to find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a truly amazing and really thorough keyword analysis feature. They also have competition checkers, which will make it easier for you to pick the right keyword.
7. KW finder
If you are looking for one tool which is completely committed to Keyword research only, KWFinder is your finest bet. They are new in the market yet they are one of the fastest growing SEO tool company.
KW Finder helps you get the Keyword that will help you drive extremely targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem solving. It’s no brainer that problem solving content helps us get more targeted traffic & conversion.
SpyFu is one of the best SEO optimization software products on the market. It is especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche also if you want to check up on the competition as well as find new areas in which to market.
9. Word Tracker
Word Tracker is used by small businesses to research keywords, build new links, and expand a strategic SEO platform. The Link Builder tool is exclusive to WordTracker and is not found on any of the products on this list. The Strategizer gives you a kind of bird’s-eye view that you won’t get anywhere else.
This free keyword research tool provides auto complete suggestions from a range of sources, not just from Google, to help you boost your search volume. While you can use Soovle for Google suggestions, there are many other sources, including Yahoo, Bing, YouTube, Wikipedia and Amazon.
The first thing you need to do is choose your source. Google is the default, but you can change this easily enough, by clicking on one of the many other icons below the search box.
Keyword research is elementary to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so vital is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.
One of the most important factors of doing business online is knowing who your target audience and your industry is. Knowing the right keywords helps you to further understand their wants, needs, and thought processes of your customers.
Keyword research is a crucial aspect of your company’s search marketing strategy and can be highly beneficial in a number of ways. Many marketers struggle to see the key beneficial factors of keyword research and don’t quite understand how it can improve their business.
Keyword research is the most valuable and central activity in the search marketing arena. When done correctly, it is also the experience with the highest rate of return. Having the correct keywords for ranking your website with the various search motors will make or rest your website.
The best way to ensure that your website gets noticed and that you attract the right audience is to use search engine optimization (SEO) to improve your website. The key to use SEO successfully understands how to do keyword research.
Understand Why Keyword Research Is Important
Keyword research is an essential SEO technique that everyone should learn. By using keyword research to advance the keywords and phrases you make use of, you can enhance your probability of ranking higher in search engine results. However, there are many more reasons why keyword search is important.
Know Which Topics to Focus On with Keyword Research
Before you can turn up with a list of keywords and terms, you need to know what topics you will cover or which niches and categories your website or article will fall into. You should know what audience you are marketing your website towards and your topics should interest or be relevant to that audience. E.g. If you were going to discuss your website with a person, what words would you use? These words become your buckets and you will fill your buckets with keywords.
Brainstorm To Create a Keyword Research List
Take some time to think what keywords or terms come to mind when you think about the topics you have chosen. Make a list of all these terms. This list will be used a rough draft that you can use to narrow down to find the best keywords. When you create this list, think about how you search and what your audience will search for to find information about your website or product. Create a ‘bucket list’ of at least 10 keywords and phrases for each of your ‘buckets’.
Research Related Search Terms and Keywords
If you are stressed to turn up with enough keywords to fill up all your buckets or feel as if the words you have chosen are too related or repetitive, you can always research related search terms and keywords to come up with a better list. To do this, cleanly use Google to search for a keyword or phrase on your list. At the bottom of the page, you will see a list of related search terms. These are search terms other people used when looking for related information.
Optimizing For Traffic
Optimizing for traffic is a way to get your website noticed and to catch the attention of a lot of people to it. It is a good idea for websites with an exclusive message or product or websites that are new and need to become established and grow an audience. Just remember, traffic does not always mean revenue. Just because someone use a keyword to find your website doesn’t mean they will be likely to visit your site.
Use the Google AdWords Keyword Planner
Once you have a good list of words you can utilize the Google AdWords Keyword Planner to help narrow down your list. You can use this tool to learn about the value of each word and how many of your competitors are using the same words. You can then decide which words will assist you rank higher and how to mix up your words for the finest results.
Choose Your Keywords
The basis you want to research keywords is so you can choose the right ones to use to attract traffic to your website. Choosing the right keywords will help out improve our search engine rank and boost your traffic. Choosing the wrong words could cause you to miss out on traffic and make it harder for your audience to find your website using a search engine.
9 out of 10 online users make use of search engines to look for information. They do this by typing in a keyword or a keyword phrase. In return, a search engine’s complex set of algorithms sift through the enormous amount of web pages indexed and analyzed by “spiders”. These robot scouts are basically software that crawls through the content of these web pages, which search engines match with keyword phrases used during searches.
That is why keywords are very important in the process of matching your website content to what your targeted viewers are looking for. Your selection of keyword phrases should be targeted to the correct kind of traffic that goes through your website – web traffic that converts into paying customers. If you use the wrong sets of keywords, you’ll only attract traffic that will not contribute to your business bottom line.
Consumers rely on the Internet for just about everything. And that’s why increasing website traffic is vital to your small business. Gone are the days when potential customers would flip through the Yellow Pages or ask a friend for a personal referral.
Today, your next customer uses their phone, tablet, or laptop to do a quick internet search to find where they'll spend their money.
The single aim of all marketing efforts is to increase sales and in order to achieve this online; your website needs to have traffic to convert into a sale or a lead. Therefore it could be said that the initial focus of your online marketing efforts should be to acquire qualified traffic and lots of it.
When starting out on the web along with online business, the importance of website traffic can be vague. However, many people begin to realise that the success of their business depends on it.
Here is some ways to boost your website traffic for free-
1. Facebook Retargeting:
Facebook is a grand promotion tool whether you’re in the B2B or B2C industry. But did you know you can group retargeting audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to generate return traffic to your business blog or website. And you can start retargeting to audiences as small as 100 visitors.
2. Twitter remarketing:
Twitter retargeting works in nearly the exact same way as Facebook retargeting. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require an advanced minimum audience calculation before you can start advertising towards them, 500 people to be exact.
3. Twitter Cards:
Twitter Cards is a great tool to drive traffic to your site. They are bigger tweets that incorporate images and permit you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
4. Build an e-Mail List
This is also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. It is suggested to use a great tool called Drip. It’s free and very easy to set up.
5. Blog, blog, blog:
Blogging really does drive traffic. From a recent experiment where some people increased their blogging from twice per week to over 10 posts per week. The result was definite increase in traffic in just two months. And this isn’t an unusual occurrence.
6. Promote your blogs on Facebook:
You may have heard that Facebook has cut back on their organic reach. This means that almost nobody will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and targets that campaign towards your custom audience and retargeting audience as described above.
7. Optimize your site for SEO:
Trying to control the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Spending time on your site’s SEO optimization is always time well spent.
8. Become a contributor:
Contributing to other websites is a great way to drive traffic to your site. To turn into a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you have to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.
9. Find partners in your industry:
There are typically dozens of partnership opportunities for any business out there. The trick is to find those partners and establish a working relationship. Take an example; try to sign up as a partner for Unbounce. They’re landing page creation software that helps companies optimise their marketing campaigns. It is free to sign up as a partner and they then featured us in their partner section and allowed us to do a little write up on our firm. Before you knew it we were getting leads from their site and it’s been a great source of traffic for us.
10. Create a podcast:
If you’re worried you can’t present to a live audience or build up the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are a surefire way of driving traffic to your site -- but you need to be consistent and promote it.
When you first start off, it will seem like you’re talking into a black hole and no one is listening to you. But if you stay persistent and promote your podcast on social media, your audience will grow and your future episodes will gain more and more listeners.
These days, almost any small business should comprise a website. With costs being particularly low at the entry level, it's becoming hard to imagine a reason for any company of any size not to have a website.
Many small businesses mention cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise.
In this digital era, people are spending much of their time on social media. With people turning to their mobile devices and social media in the buying journey there are many reasons why your business should be active on social media.
Businesses are realizing the huge benefits of social media marketing and its growing importance in the race to stay relevant and attract new customers.
With people turning to their mobile devices and social media in the buying journey there are many proven ways to gain massive social media followers these days-
1. Strategically comment on posts:
To gain exposure and social media followers organically it is always recommended getting out there and interacting with social media accounts from other brands, as well as your own your audience.
Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week. Commenting will expose your account to people who are interacting with material that's similar to your own.
2. Like post comments:
Instagram recently rolled out an update which enables you like precise comments – just as you can on Facebook. This adds an extra opportunity to get some more interaction going for your account.
Popular accounts can get hundreds of comments. Look for posts on those target accounts that reverberate with your audience and go through and like the good comments. This will bring visibility to your account and help you gain social media followers organically.
3. Use Instagram Stories and Live stories:
Instagram Stories and live-streaming can seem a little scary, but they should extremely be part of your 2017 social media strategy. Not only will you be able to give more contexts about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section.
4. Use Live Video:
Video is a big deal and Live videos obtain the most reach by far compared to other content formats. There are so many ways to make use of Facebook Live Videos - you're only limited by your own creativity.
5. Invite Post Likers to Like Your Page:
A feature which has been around for a while (but not everyone knows about) is the choice to invite folks who've Liked your posts to also Like Page.
To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a small wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already.
6. Use high quality images:
Keep your images as high quality as possible or use stock imagery where appropriate. Images are the best way by which a person can shortly understand about the summary of what you want to deliver to the people.
7. Think about your story:
When you develop your posts or campaigns imagine about the story you want to tell. This should help out to craft ideas about content and messaging for you channels.
8. Post original, relevant content:
This requires some outside-the-box thoughts. Sharing other people's content should be a precious part of your strategy, but make sure to share your knowledge and insights as well.
9. Use relevant hashtags:
Use some best tools to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
10. Discuss social media conversations on your blog:
Tempt your blog readers to follow you on social media by crossing the blog/social network divide. Blog about heated or appealing conversations taking place on your social media accounts.
Social media can be time consuming, and sometimes frustrating – but it is progressively becoming a MUST if you own a business as consumers revolve to social media not only as a point of contact, but as a research tool. Remember that what you post online is a representation of your business, and with mere seconds to capture someone’s attention, you always want to put your best foot forward.
In order to accomplish success on Facebook you need a group of people. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s not easy to build brand awareness and deliver ROI.
You require a community filled with people who like you and share your content with like-minded friends. Being an essential part of Digital Marketing, it is one of the best ways to enhance your business. But it’s not just about the quantity of Facebook likes that you collect, it’s about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can boost your shares on Facebook.
Here are some of the ideas which can help your business to get user engagement on Facebook-
1. Complete your Facebook Business Page Profile:
Your Facebook Page is the primary thing people see when they come to visit you on Facebook. Let visitors know why they should like you! Create an appealing description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation. Not only will this notify your potential followers, it will tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can enlarge your Facebook likes even more.
2. Create Shareable Content:
If you want people to share your Facebook posts, you need to craft highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the greater part of users views the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant push to share it with their audience.
3. Find out what interests your community:
With Facebook’s new Graph Search it’s actually easy to find out what interests your target community, and post relevant content to raise Facebook likes.
Let’s say that I have a Facebook Page related to my automobile blog. To learn more about my target community’s likes/interests, I search for “pages liked by people who like Car Dekho and Carwale.com“ Facebook tells me that my target community also likes photography, news/media or NGOs as well.
4. Like, and interact with, other companies:
This is a great way to put up awareness among like-minded companies and their followers. Finding companies to like and act together with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).
After you have liked some Pages, you can view your company’s Newsfeed and connect with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you enlarge Facebook likes amongst their followers as well.
5. Be active:
By now you know that you should bring out engaging, interesting and entertaining content. But how often should you post? There is no magic number but there are best practices and analytics to lead you. Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are doubtful to like your Facebook page if you don’t post regularly – and they certainly won’t connect with your content (or help you get more likes) if they don’t see your posts.
6. Create a Facebook Event:
While libraries aren’t essentially small businesses, many struggle with engagement and connection. If you have events on Facebook, reshare them, post in the events to get more visibility and support people to join them.
Ask your fans to share pictures in posts or on your page to find more engagement. When people share their passions with you, they’re more linked to your brand.
7. Post When Your Fans Are Online:
People use Facebook at different times of the day. Some are on Facebook all over the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will fail to spot them. By the time they check their feed, your content could be buried.
8. Share Relevant Images:
A picture can say a lot more than a text post. A visually prominent image can bring the rapid thumb-scroller to a halt. Images have proven time and again to advance engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
9. Crowdsource Feedback:
People love giving feedback. When you ask for input the right way, your audience will jump on board and be fast to respond. The added benefit is you can expose opportunities to improve your business and pleasure your customers.
10. Boost Your Best Posts:
If you have a blog post or other website content that has seen remarkable traffic, post it to your Facebook page and boost up that post. You don’t need to throw hundreds of dollars at it; give it a reserved boost of $25 and target the people who like your page and their friends.
This full list of ideas should help you fill your calendar with a good mix up of content types that are likely to promote engagement among your Facebook followers.
Also keep in mind that if you want engagement, you need to post and take action to your fans every day. Don’t automate your social presence. Go for the human connection and offer value, and you’ll see your engagement rise.
In every business, collecting metrics that indicate the return on investment for a particular business event, campaign or strategy is important to the success of your operations.
Return on investment, better known as ROI, is a key performance indicator (KPI) that’s frequently used by businesses to determine productivity of expenditure. It’s exceptionally functional for measuring success over time and taking the guesswork out of making future business decisions.
Since every business needs to stay afloat financially, marketing budgets must be fine-tuned to avoid under or overspending. If you precisely track your ROI and determine there’s room for growth, it becomes easier to ask for a budget increase. More money in your budget means it’s easier to do your job.
Having a website is all well and good, but it’s useless if it doesn’t convert visitors into customers. In some industries (restaurants, hairdressers etc) having a website serves as a large placeholder for the business, pointing visitors to a physical premises. These returns would be tough to measure, without asking each and every customer whether they had found you through your website.
“You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.”- Brian Halligan
Some tips to increase the ROI on your website can be like-
1. Plan for ROI:
Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to determine and how to measure. In order to achieve your goals, set up specific steps to move the process along.
Find simplicity in your plan by creating an initial outline. Look at historical data; identify any trends. Then, flesh out your outline into a detailed plan. Figure out how you can install analytics into your existing process, like sending marketing emails and launching new products.
2. Avoid Vanity Metrics:
Keep away from metrics that divert your team from the business goal. Typical marketing metrics like, press release shares and Facebook fans, may make an impression on folks, but often don’t associate to revenue.
3. Unique Visitors:
Called “Users” in Google Analytics, this number refers to the number of visitors who have been to your site in the given date range. Success is measured by an overall upward drift, even if it’s slow at first. Marketing campaigns and special promotions should result in a point in visitors.
4. New Visitors vs. Returning Visitors:
This circular graph in Google Analytics compares how many of your unique visitors are new and how many are coming back for more. Preferably, you’d like to see that number get to about 15% for repeat visitors.
To some extent, a larger percentage of repeat visitors mean your website contains sufficient valuable content that it keeps readers coming back to see what’s new, or to reference your extremely useful blog post again.
5. Experiment Frequently:
Experimentation offers opportunities for your business to speed up its growth. Testing should not only offer insight, but also alternatives. Additionally, it doesn’t have to be an awkward process; simple business experiments work well.
6. Referring URLs:
Look for “Referrals” in Google Analytics. This will show you sites other than search engines that send traffic to your site. These are also known as “inbound links” and they often provide a boost up in search engine ranking as well as bringing in targeted visitors. You’ll notice that this report includes referrals from social media. Google’s Webmaster Tools have a more difficult report of all the websites that link to your site, in case you’re interested.
7. Popular Pages:
Take a look at what is bringing in the visitors. If the content supports your overall goals and appeals to the type of visitors you want, generate more content like that.
Make sure these pages are optimized for the lead generation with efficient calls to action. Don’t waste that traffic!
8. Landing Page Conversion Rate:
The percentage of visitors to your site who take a preferred action, such as purchasing a product or filling out a form. This type of tracking must be set up manually in Google Analytics, simply seen in HubSpot or in landing page creation tools such as Lead Pages.
You can check the landing page checklist here.
9. Bounce Rate:
Bounce rate is the percentage of new visitors who go away from your site without viewing more than one page.
When it comes to bounce rate, the lower the better. We want visitors to stick around and read more content. However, when your content is useful and the way visitors find you is optimized so the content meets their exact needs, you may have a high bounce rate even with an incredible website.
If you see your bounce rate increase, observe your website’s navigation – is it spontaneous? People get bothered when they can’t get around easily. Is your website slow to load? Is it missing in calls to action? One method to keep people around longer is to link to related pages within your site.
10. Acquisition Channels:
A good number for organic traffic is 40% or more. Referral traffic of 20-30% is a good sign that people are finding your content to be helpful – because they’re linking to your site!
Traffic is good, but if you want to boost organic traffic, spend some time on SEO and creating more content. Also, spend some time commenting on other blogs. Not only will you start to make reputation as an authority, you’ll probably see referral traffic rising!
Your website is the base of all your online marketing. All your other efforts online drive people to it. It’s the center that generates leads that result in sales.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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