Many businesses are building their own mobile apps and there are many reasons why you should invest in a mobile app. We are in a digital era and if your business does not have a mobile app, then it means you are lagging behind your competitors. You could be missing out a vast opportunity to attract potential clients, no matter how far they are. Just having a website will not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.
Some of the amazing tools to build powerful mobile applications are-
This tablet and Smartphone publishing platform allows you to craft and control your presence on all popular mobile devices, including iPad, iPhone, Android and HTML5 apps. It delivers loaded graphics, photos, video, audio and other forms of interactivity.
One of the greatest strengths of the London-based Mippin platform is its easiness of use. It allows you to create apps for Android, iOS and Windows, and provides flexibility in designing the app. You can even have Mippin share out your app for you to the iTunes, Android, Windows and Amazon stores.
Are you a singer or in a band? If so, then MobBase is for you. This app builder allows you to apply an RSS feed to keep your fans up to date on band news and events, lets you upload tracks for fans to listen to while browsing the apps and makes it easy for fans to discover information on upcoming shows, buy tickets and get directions.
Do you have an e-commerce store that you'd like to take into the mobile area? Then MobiCart might be what you're looking for. It links up with PayPal to permit any business or user with an e-mail address to strongly, conveniently and cost-effectively send and receive payments online.
Here is a simple, low-cost way to build, track and update a native mobile app for your business. You build your iPhone and/or Android app online. Once it is available for download via the iTunes Store or Android Marketplace you can modernize content in real time through SwebApps.
Another easy-to-use platform is offered via ShoutEm, which is set up for bloggers, students, sports fans, news portals and local publishers. You don't have to comprise understanding of coding to set up your app, and ShoutEm will even take care of the iTunes and Android Marketplace submission process.
You can use RunRev's LiveCode to build up your app, which is an English-like language for developing iPhone and Android apps.
With this cross-device platform, you can build live prototypes that use the complete capabilities of iOS and Android devices and deploy to whatever platform your customers need. The site is also packed with abundance of tutorials to assist you along the way.
For just $29 a month, MyAppBuilder will build an iPhone or Android app for you. All you have to do is give content (videos, books, etc.) and their pros will take it from there. You don't require a technical background to develop an app with MyAppBuilder. They'll even take care of the hassle of uploading it to the app store for you.
App Press is just about no code creator for App, which is Web based, with targeted platforms as iOS apps for iPhone, iPad, and Android apps.It utilize user interface similar to that of Photoshop that allows layers serving in organizing screens through visual assets.
Mobile applications are increasingly playing an essential role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions.
The customers in today's world are on the move and they're using mobile application platforms to get a hold there. Whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need. That's why mobile apps are so much essential in today's business environment.
Most of the people have started looking for jobs over an Internet looking such requirements; people are making much use of an Internet rather than the print media for finding employees or posting jobs.
Job Portals are like the meeting points for the recruiters as well as the job seekers where each aims at meeting their individual requirements. The job seekers try to discover a job opportunity where they can pertain their knowledge, obtain new skills and grow as a professional. On the other hand, recruiters strive to fill their job openings with the right candidate who has the perfect skill and qualification to handle the responsibilities efficiently. Job portals are similar to a market place where the demand meets the supply.
Most essential 8 features of a job portal are-
1. Allows for confidentiality:
Both employers and job seekers can opt to maintain their confidentiality. Employers can wish to search for the databases without posting a job if the vacancy is responsive in nature, or they can post a vacancy while keeping the company name not to be mentioned.
2. Specific Job Search:
A well developed job portal possesses complete job search functionality. The job seeker gets the feasibility to search about a specific job of their interest.
3. Location based search:
Multiple job portals have place based search options for the job seekers. This helps job seekers to find the perfect job in their desired location or area.
4. Category based search option:
A well developed job portal acquires category-based jobs filtering. The job seekers get the feasibility to search according to the categories related to job or any department wise etc.
5. Time Saving:
E-recruitment allows for immediate real-time interaction and 24x7 hiring/job search activity. The job posting typically remains active for as long as 30 days and continues to get applicant CVs immediately as job seekers come across it.
6. Forum Or Discussion Panels:
Most of the job portals include multiple forums or discussion panels related to the jobs. This helps a job seeker to find the best job opportunity to build their career.
7. Branding opportunity for employers:
Employers can use their job ads to project a reliable brand and company image/values to potential job seekers. With the warmth on for top talent, candidates can be very thorough about whom they work for and these company descriptions often serve as a base for their application decisions.
8. Handling Jobs and Customer Applications:
Along with the features for job seekers, job portals have much functionality for the recruiters. It provides an administrative interface to handle job postings and candidate applications.
All these combined features guarantee a portal as a complete platform for the users. A Web Development Company involved in the job portal development provides all the prime features for the job seekers in the solution.
Online job portals have revolutionized the recruitment background for both employers and job seekers and largely improved the efficiency with which bring decisions can take place.
In every business, collecting metrics that indicate the return on investment for a particular business event, campaign or strategy is important to the success of your operations.
Return on investment, better known as ROI, is a key performance indicator (KPI) that’s frequently used by businesses to determine productivity of expenditure. It’s exceptionally functional for measuring success over time and taking the guesswork out of making future business decisions.
Since every business needs to stay afloat financially, marketing budgets must be fine-tuned to avoid under or overspending. If you precisely track your ROI and determine there’s room for growth, it becomes easier to ask for a budget increase. More money in your budget means it’s easier to do your job.
Having a website is all well and good, but it’s useless if it doesn’t convert visitors into customers. In some industries (restaurants, hairdressers etc) having a website serves as a large placeholder for the business, pointing visitors to a physical premises. These returns would be tough to measure, without asking each and every customer whether they had found you through your website.
“You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.”- Brian Halligan
Some tips to increase the ROI on your website can be like-
1. Plan for ROI:
Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to determine and how to measure. In order to achieve your goals, set up specific steps to move the process along.
Find simplicity in your plan by creating an initial outline. Look at historical data; identify any trends. Then, flesh out your outline into a detailed plan. Figure out how you can install analytics into your existing process, like sending marketing emails and launching new products.
2. Avoid Vanity Metrics:
Keep away from metrics that divert your team from the business goal. Typical marketing metrics like, press release shares and Facebook fans, may make an impression on folks, but often don’t associate to revenue.
3. Unique Visitors:
Called “Users” in Google Analytics, this number refers to the number of visitors who have been to your site in the given date range. Success is measured by an overall upward drift, even if it’s slow at first. Marketing campaigns and special promotions should result in a point in visitors.
4. New Visitors vs. Returning Visitors:
This circular graph in Google Analytics compares how many of your unique visitors are new and how many are coming back for more. Preferably, you’d like to see that number get to about 15% for repeat visitors.
To some extent, a larger percentage of repeat visitors mean your website contains sufficient valuable content that it keeps readers coming back to see what’s new, or to reference your extremely useful blog post again.
5. Experiment Frequently:
Experimentation offers opportunities for your business to speed up its growth. Testing should not only offer insight, but also alternatives. Additionally, it doesn’t have to be an awkward process; simple business experiments work well.
6. Referring URLs:
Look for “Referrals” in Google Analytics. This will show you sites other than search engines that send traffic to your site. These are also known as “inbound links” and they often provide a boost up in search engine ranking as well as bringing in targeted visitors. You’ll notice that this report includes referrals from social media. Google’s Webmaster Tools have a more difficult report of all the websites that link to your site, in case you’re interested.
7. Popular Pages:
Take a look at what is bringing in the visitors. If the content supports your overall goals and appeals to the type of visitors you want, generate more content like that.
Make sure these pages are optimized for the lead generation with efficient calls to action. Don’t waste that traffic!
8. Landing Page Conversion Rate:
The percentage of visitors to your site who take a preferred action, such as purchasing a product or filling out a form. This type of tracking must be set up manually in Google Analytics, simply seen in HubSpot or in landing page creation tools such as Lead Pages.
You can check the landing page checklist here.
9. Bounce Rate:
Bounce rate is the percentage of new visitors who go away from your site without viewing more than one page.
When it comes to bounce rate, the lower the better. We want visitors to stick around and read more content. However, when your content is useful and the way visitors find you is optimized so the content meets their exact needs, you may have a high bounce rate even with an incredible website.
If you see your bounce rate increase, observe your website’s navigation – is it spontaneous? People get bothered when they can’t get around easily. Is your website slow to load? Is it missing in calls to action? One method to keep people around longer is to link to related pages within your site.
10. Acquisition Channels:
A good number for organic traffic is 40% or more. Referral traffic of 20-30% is a good sign that people are finding your content to be helpful – because they’re linking to your site!
Traffic is good, but if you want to boost organic traffic, spend some time on SEO and creating more content. Also, spend some time commenting on other blogs. Not only will you start to make reputation as an authority, you’ll probably see referral traffic rising!
Your website is the base of all your online marketing. All your other efforts online drive people to it. It’s the center that generates leads that result in sales.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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