In order to accomplish success on Facebook you need a group of people. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s not easy to build brand awareness and deliver ROI.
You require a community filled with people who like you and share your content with like-minded friends. Being an essential part of Digital Marketing, it is one of the best ways to enhance your business. But it’s not just about the quantity of Facebook likes that you collect, it’s about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can boost your shares on Facebook.
Here are some of the ideas which can help your business to get user engagement on Facebook-
1. Complete your Facebook Business Page Profile:
Your Facebook Page is the primary thing people see when they come to visit you on Facebook. Let visitors know why they should like you! Create an appealing description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation. Not only will this notify your potential followers, it will tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can enlarge your Facebook likes even more.
2. Create Shareable Content:
If you want people to share your Facebook posts, you need to craft highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the greater part of users views the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant push to share it with their audience.
3. Find out what interests your community:
With Facebook’s new Graph Search it’s actually easy to find out what interests your target community, and post relevant content to raise Facebook likes.
Let’s say that I have a Facebook Page related to my automobile blog. To learn more about my target community’s likes/interests, I search for “pages liked by people who like Car Dekho and Carwale.com“ Facebook tells me that my target community also likes photography, news/media or NGOs as well.
4. Like, and interact with, other companies:
This is a great way to put up awareness among like-minded companies and their followers. Finding companies to like and act together with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).
After you have liked some Pages, you can view your company’s Newsfeed and connect with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you enlarge Facebook likes amongst their followers as well.
5. Be active:
By now you know that you should bring out engaging, interesting and entertaining content. But how often should you post? There is no magic number but there are best practices and analytics to lead you. Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are doubtful to like your Facebook page if you don’t post regularly – and they certainly won’t connect with your content (or help you get more likes) if they don’t see your posts.
6. Create a Facebook Event:
While libraries aren’t essentially small businesses, many struggle with engagement and connection. If you have events on Facebook, reshare them, post in the events to get more visibility and support people to join them.
Ask your fans to share pictures in posts or on your page to find more engagement. When people share their passions with you, they’re more linked to your brand.
7. Post When Your Fans Are Online:
People use Facebook at different times of the day. Some are on Facebook all over the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will fail to spot them. By the time they check their feed, your content could be buried.
8. Share Relevant Images:
A picture can say a lot more than a text post. A visually prominent image can bring the rapid thumb-scroller to a halt. Images have proven time and again to advance engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
9. Crowdsource Feedback:
People love giving feedback. When you ask for input the right way, your audience will jump on board and be fast to respond. The added benefit is you can expose opportunities to improve your business and pleasure your customers.
10. Boost Your Best Posts:
If you have a blog post or other website content that has seen remarkable traffic, post it to your Facebook page and boost up that post. You don’t need to throw hundreds of dollars at it; give it a reserved boost of $25 and target the people who like your page and their friends.
This full list of ideas should help you fill your calendar with a good mix up of content types that are likely to promote engagement among your Facebook followers.
Also keep in mind that if you want engagement, you need to post and take action to your fans every day. Don’t automate your social presence. Go for the human connection and offer value, and you’ll see your engagement rise.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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