As a small business looking for a new website, it’s tough to know what you need or which is right for your business. Going this journey alone can turn out to be a daunting task which has the potential to overwhelm you, which can only hinder your business, not help it.
Robust web design is one of the most significant aspects of your online presence. This doesn’t necessarily mean you need to pay excessive amount of money for top-tier designers, but rather that you need to find a style of web design that works for your business.
More and more people prefer to do as much business online as possible, and the trend seems to be headed further in that direction for the predictable future. When websites were a fairly new concept in years past, having an exceptional site was not nearly as critical as it is today as the online market has become hyper-competitive. With so many good websites online, it is more vital than ever to have yours stand out, but having it stand out becomes more difficult as the market gets more crowded.
Helps You Reach More Customers-
More and more users do business on their mobile phones these days. If you take advantage of responsive web design, your business can have a new set of customers. You can gear business towards those people who aren’t at all times near a computer. Using web design effectively permits you to capitalize on the technology of the time to gain all the customers you can.
Increase Customer Conversions-
If you have a well-designed site for your business, you’ll obtain new customer conversions. This is because good sites lead customers to what they’re supposed to do without distraction or mess up. Whatever action you wish for your customers to take while they reach your page, you can lead them to that action with elements of web design. Just make sure your site is simple to navigate and don’t waste your customers’ time.
If you have a poor looking website, it’s going to harm your brand. A scammy-looking website will drive customers away. On the other hand, a graceful site can help people connect with your branding. Creative but simple websites send the message that your brand is useful, modern, and service-based. Having a user-friendly page makes potential customers more likely to reach out or trust you adequate to contact you. Your site directly reflects your branding, but don’t let that worry you. Instead, recognize the potential it provides—you have ultimate control over how visitors perceive your company.
Beauty and Functionality-
Artwork is beautiful, but is it always functional? Websites can be both, which is an additional reason we love them so much. Web design is an amazing blend of logic and creative thought. It’s simple to forget how much we want and appreciate good sites until we see a bad one. Practical aesthetics allow websites to turn emotional appeal into hard action.
Web design is one of the most efficient services you can utilize for your business. But any web designer will tell you, creating sites isn’t just a service—it’s an art. Anyone can throw up a website these days, but will it look professional and deliver a clear message? It takes someone skilled to make a site that truly looks polished and functional.
A website is a functional piece of any successful sales and marketing campaign, but don’t forget that good web design is important to attract new clients, building credibility, and converting leads.
If you are running a small business and you have not realized how essential website design is for your business, it was high time you start taking advantage of the power of the internet. Investing in a quality website design can be one of the brightest decisions you have ever made to power your business.
The improvement of web development technology in today’s era has progressed business where a company represents itself in the online world and become the essential part of a day to day life. And, there is no crime in stating that professional website consists of the important role to attract new users.
Below are 5 essential stages of the design process that will assist you understand how a website is designed and developed on a professional scale.
1. Project Planning
Project planning refers to determining the overall goals and objectives of the web development project. This is questionably the most important stage in the entire project. It is further divided into the following five parts - Requirement Assessment, Project Summary, Determining Required Resources, Key performance goals, Competitor Analysis.
2. Determining Project Scope
The next stage of the design process includes determining project scope. Creating a well define scope of the project will help in ensuring that the website project ends on time and within the specified budget. One of the best ways to mark out scope of the project is through a Gantt chart.
A Gantt chart offers a visual reference of the project. The chart shows activities involved in the project. It also shows the timeframe for the completion of each stage. It helps in specifying scope of the project. Moreover, it also creates accountability between the website design team.
3. Website Design:
The next significant stage of the website design process is designing the website itself. In this stage, the website development team focuses on selecting the theme, color, layout, features, and other aspects of the website.
During this step the website designers incorporates different elements such as company logo, color that strengthens brand identity, theme that reflects the company’s product portfolio, and layout that is elegant and looks appealing.
The website designer will craft one or more prototype designs for the website. This is then sent to the website owners through email with the mock-ups of the website.
4. Website Development:
In this web development phase, the website development team takes individual elements of the website and uses them to create a functional website. The stage involves developing a home page after which a “shell” is created for the interior pages. The shell contains navigational structure and site layout without the web content. Once the website owner provides the content, it is spread throughout the site in the specified areas.
On the technical side, the website development process includes elements such as designing interactive contact forms, implementing payment gateways, and choosing a CMS such as WordPress, Joomla, and Magento.
5. Website Testing and Deployment:
The fifth and final stage of the website is testing and deployment process. In this stage, the website designer adds final touches to the site and tests the website before deployment. The designer will test entire functionality of the site to ensure that it runs smoothly without any fault. The website designer will test the scripts and forums, ensure that the site displays well on different devices and platforms, bear out internal links, and other similar tasks.
The website designer will also validate the website codes to ensure that it meets latest website standards. This ensures that the website performs smoothly exclusive of any issues and problems.
The website is then shown to its owners to acquire final approval of the site. After the final approval, it’s time to deliver the site. The web design team will upload the site on a hosting server specified and selected by the website owner using an FTP (File Transfer Protocol) program.
After the website has been uploaded to the hosting server, a last run through is conducted to ensure that the site performs without any problem. This step is performed just to authorize that all the files have been uploaded correctly, and that the site is fully functional.
At last, the website design team adds finer details to the website to optimize its functionality and performance like plug in installation, on page SEO (Search Engine Optimization), and page speed optimization.
Your web designer should work closely with you on a much related process to this one. A good working relationship with your designer, counting an open line of communication, is vital to ensure they are creating a successful web site that will help your business grow.
In recent years, the web has been getting more and more embedded in our daily lives. We make use of it for everything, from shopping, to banking, to reading our news. The demand for web development talent is as high as ever, and the range of what developers can do is enormous!
The importance of website design and its impact on the net is a worldwide accepted fact these days. Presentation of a website is primary factor that the developer or owner must settle on. The content in your website should be available in an organized and professional looking manner. The site should also have good content full of relevant information and enough functionality to entice visitors.
The end of traditional web design:
The theory of web design in the traditional sense is fading away. In traditional web design, the role of design was more to make the tech appear good to its audience. Web design is more than that. It has morphed into something bigger. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories.
As messaging platforms (such as Slack, Facebook Messenger, or WeChat) are overtaking social networks and app downloads, companies are starting to think about ways on how to make use of this change. Therefore the design of conversational user interfaces (like for websites) will become a progressively more important topic for most web designers in 2017.
GIFs & other animations:
A lot of websites and apps use animations for a while. GIFs facilitate you to provide a richer product experience, explain a workflow, or simply provide a how to guide for your users. And with several GIF creation tools (such as Photoshop, Giphy, or record.it) web designers are not limited in their design process.
Next generation of responsive design:
Responsive design will continue to take over because it is one of the most effective ways of achieving a good UX. CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.
Data and analytics are more vital than ever and now big brands are presenting their users a chance to see the stats for themselves. Presenting data in visual ways increases user interaction with this information. Particularly valuable when it comes to understanding user representation, colorful charts such as the ones you can generate using Tableau, are eye-catching and draw user’s attention.
Material design has been developed by Google in recent years and is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube. It is a way of designing to create a hierarchy of meaning and importance on the page, drawing the user’s focus to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. Material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more admired across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices.
There are pros and cons to long-scrolling websites. All in all, we do see more and more long-scrolling websites, mainly to the success of seemingly bottomless websites like Facebook, Twitter, or Instagram.
Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we’re used to the act now. Many sites are doing away with menus and tabs and as a substitute of putting everything on one, long page. The site can be broken up with images, typography, and videos to add some excitement to the experience.
Clearly, website development & designing is of chief importance to any new or established business. It is the most lucrative way to bring a rapid ROI to your business. A small investment of today will certainly get you perfect results tomorrow.
Researching and purchasing products and services on the internet are becoming ever more popular. Customers can browse businesses at any time of day and night in the comfort of their own home. They don't have to run all over town and there are no aggressive salesmen, no parking hassles and they don't have to worry about the kids.
A website puts the customer in control of the purchasing process and as a result, shopping on the web is becoming ever more convenient and popular.
Whether you are established and selling products to customers, or you are wishing to enlarge your public recognition and reputation by bringing your work to the attention of a wider audience, a website is essential in today's electronic world.
In this digital world of website development there are mainly two main types of website - static and dynamic.
Static website is the fundamental type of website that is easy to create. You don't need web programming and database design to create a static website. Its web pages are coded in HTML.
Flexibility is the foremost benefit of a static site - every webpage can be dissimilar if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages.
This allows theming - for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories. Cost is usually lower up-front than a dynamic site.
The main limitation with static site is updating the content. Unless you are up to date with HTML and the design methods used in the site then you have to ask to the designer to have all content changes made. This may be fine when major changes like adding a new page is required which needs design input, but for minor changes in text then it can be a annoyance for both client and designer.
The second main limitation is scalability. If you wish to sell products on your site and you have a lot of them then you may have to design individual pages for each one, which can take huge time, effort and cost.
Costs – Initially it seems lesser but there are ongoing costs for updating the content.
A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such websites the content is called in by the scripting language from other files or from a database depending on actions taken by the user.
The main advantages of dynamic sites are that by connecting them to databases you can easily pull in information in an organised and structured way to create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view them.
There are little or no ongoing costs unless there is a change in the basic design or an extra capability added.
The design of a dynamic site is more fixed than a static one because many of the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So for instance all your product pages will be essentially the same page layout with different data being displayed. While some customisation capability can be built in it is usually quite limited, such a selecting from a set of predefined options.
Expenses are higher primarily than for a static site, and additional functionality may also cost additional, particularly if it's something that wasn't envisaged originally and requires re-writing of the core code or database.
Many sites from the last decade are static, but more and more people are realising the advantages of having a dynamic website. Dynamic websites can formulate the most of your site and either use it as a tool or form a professional, interesting experience for your visitors.
The vast majority of customers are now searching for the products and services online. If your business is not online to attract their attention, you risk missing out on a large customer base.
In our on-the-go world, your website is not only visited by people looking to find information on your company, but also for something as simple as your contact details or address if they need to get hold of you or find you quickly. For this very reason, it’s essential for your website to be designed in such a way that it makes everything easily accessible and easy to find.
Taking advantage of quality website design can help you to attract new customers, build loyalty with your current customers, and create a sense of trust and brand recognition with the online community at large. Some points which can benefit you for best web designing-
Establish Your Brand Identity:
With the amount of competition in nearly every industry, it is important to do all that you can to stand apart from your competitors. Taking your business online can help you to effectively establish your brand identity by getting your name, logo, and slogan out to Internet shoppers.
A professionally designed and developed website can also reflect well on your business and make customers feel more protected about choosing the products and services it offers.
Get More for Your Investment:
Each type of marketing appeals to a diverse customer base and can offer its own unique set of benefits. However, television, radio, and newspaper advertising just don’t have the same effect as online efforts. This is due to the pure volume of customers who choose to do a majority of their shopping online.
Less spending down the road:
Businesses that try to get a “good deal” and buy into the promise of getting high-quality design services which can help them building their online presence. Having a presence online can also help you be available 24*7 without being physically present anywhere.
Being present on web all the time, it gives the advantage of getting more potential customers for your business. It all depends on the availability of your services and support for the customers.
The longer a visitor stays on your website, the more they discover about your company and your brand. With a professional web design, everything from the images used to the words selected will determine how many more people decide to make a purchase from your site.
A polished appearance:
Factors such as font choice, text color and contrast are small details that make a huge difference to the overall quality of your website. Though some people may dismiss these kinds of nuances as irrelevant and minor, they are actually very essential and strongly affect the readability, functionality and usability of your website.
Reach Mobile Users:
Today’s best websites have a responsive design, which means that they are designed to render correctly on all devices. This is much more efficient and effective than creating a separate mobile friendly website. Whether your site is accessed on a PC, a Smartphone, a tablet or some other device, it will look perfect. Mobile friendly websites are the way of the future, and you can have it right now by having your site professionally designed.
Nowadays, customers make use of the internet as their preferred place to find information and meet their requirements. Therefore, in order to capture the customers’ attention and generate traffic you need to ensure that your website development and design is of the highest quality.
A good website is primarily a combination of clear combination, quality content and good design which impresses your customers. When a good amount of traffic flows to your website, it helps you grow popularity and make more profits.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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