Agile methods grew out of the real-life project experiences of leading software professionals who had experienced the challenges and limitations of traditional waterfall development on project after project. The approach promoted by agile development is in straight response to the concern coupled with traditional software development both in terms of overall philosophy as well as specific processes.
Agile web development is not a definite process, action, or a daylong exercise. Agile is a mindset, an attitude with which a project is undertaken. It means streamlining the project, taking away time-sucks, performing frequent sanity checks, and making sure that you’re not spending excessive time on things that don’t add value to the project.
It’s about spending quality time on actions that append value to the website and make it better, and taking away time and energy from parts of the process that reason headaches. Your team will reach the same goals and milestones, but in half the time or less. There are several common problems that if not resolved, are very likely to cause a project to be a failure.
Not having a product owner-
Of all the things that can cause an agile software project to fail, not having a person that is eventually the decision maker for the product being developed is the quickest way to make sure its demise. If you want your project to succeed, you need someone who can place its direction and make decisions about the product being developed.
One of the key values that agile development brings to the software development world is iteration. The key to iterating is to develop a product a little bit at time. It would be accurate to describe the process of iterating on a product as growth of a product.
Whether you believe in macro-evolution or not, micro-evolution, or adaptation is a proven concept. The idea behind evolution is that things change progressively over time. Those small changes add up to result in a big change.
Not breaking things down small enough-
The main reason why this is so important is because it prevents procrastination. Procrastination usually occurs when either we fright some large task that will be difficult or we don't know what to do next. If you can break a big project up into small parts, it will seem easier to achieve and will have clear steps of progression.
Not setting done criteria-
It is very important to have explicit clear-cut done criteria for any backlogs being worked on by an agile development team.
This means that the product owner should be defining some height of acceptance testing. It doesn't matter if the tests are manual tests or fully automated tests (BATs), what matters are that some criteria is defined by which the team can estimate whether they have achieved their goal or not.
Not letting the team be a team-
There are many dynamics that affect how teams act and interact. There are several ways to advance a healthy team and many ways to create unhealthy teams.
A healthy motivated team has synergy; an unhealthy lean team can be less effective than all of its members are on their own.
The key to having a healthy motivated team is letting them be mostly independent. Regardless of your political persuasion, you would probably agree that when a country invades another country and sets up an unelected government to supervise the people, there are going to be problems.
Using agile project management reduces traditional website development processes significantly. What could have taken 4-8 months under a traditional process, we reduced to 1 month. Cutting down the build process to its bare essentials reduces bottlenecks and project overhead, making it as proficient and results-driven as possible.
If you are running a small business and you have not realized how essential website design is for your business, it was high time you start taking advantage of the power of the internet. Investing in a quality website design can be one of the brightest decisions you have ever made to power your business.
The improvement of web development technology in today’s era has progressed business where a company represents itself in the online world and become the essential part of a day to day life. And, there is no crime in stating that professional website consists of the important role to attract new users.
Below are 5 essential stages of the design process that will assist you understand how a website is designed and developed on a professional scale.
1. Project Planning
Project planning refers to determining the overall goals and objectives of the web development project. This is questionably the most important stage in the entire project. It is further divided into the following five parts - Requirement Assessment, Project Summary, Determining Required Resources, Key performance goals, Competitor Analysis.
2. Determining Project Scope
The next stage of the design process includes determining project scope. Creating a well define scope of the project will help in ensuring that the website project ends on time and within the specified budget. One of the best ways to mark out scope of the project is through a Gantt chart.
A Gantt chart offers a visual reference of the project. The chart shows activities involved in the project. It also shows the timeframe for the completion of each stage. It helps in specifying scope of the project. Moreover, it also creates accountability between the website design team.
3. Website Design:
The next significant stage of the website design process is designing the website itself. In this stage, the website development team focuses on selecting the theme, color, layout, features, and other aspects of the website.
During this step the website designers incorporates different elements such as company logo, color that strengthens brand identity, theme that reflects the company’s product portfolio, and layout that is elegant and looks appealing.
The website designer will craft one or more prototype designs for the website. This is then sent to the website owners through email with the mock-ups of the website.
4. Website Development:
In this web development phase, the website development team takes individual elements of the website and uses them to create a functional website. The stage involves developing a home page after which a “shell” is created for the interior pages. The shell contains navigational structure and site layout without the web content. Once the website owner provides the content, it is spread throughout the site in the specified areas.
On the technical side, the website development process includes elements such as designing interactive contact forms, implementing payment gateways, and choosing a CMS such as WordPress, Joomla, and Magento.
5. Website Testing and Deployment:
The fifth and final stage of the website is testing and deployment process. In this stage, the website designer adds final touches to the site and tests the website before deployment. The designer will test entire functionality of the site to ensure that it runs smoothly without any fault. The website designer will test the scripts and forums, ensure that the site displays well on different devices and platforms, bear out internal links, and other similar tasks.
The website designer will also validate the website codes to ensure that it meets latest website standards. This ensures that the website performs smoothly exclusive of any issues and problems.
The website is then shown to its owners to acquire final approval of the site. After the final approval, it’s time to deliver the site. The web design team will upload the site on a hosting server specified and selected by the website owner using an FTP (File Transfer Protocol) program.
After the website has been uploaded to the hosting server, a last run through is conducted to ensure that the site performs without any problem. This step is performed just to authorize that all the files have been uploaded correctly, and that the site is fully functional.
At last, the website design team adds finer details to the website to optimize its functionality and performance like plug in installation, on page SEO (Search Engine Optimization), and page speed optimization.
Your web designer should work closely with you on a much related process to this one. A good working relationship with your designer, counting an open line of communication, is vital to ensure they are creating a successful web site that will help your business grow.
In recent years, the web has been getting more and more embedded in our daily lives. We make use of it for everything, from shopping, to banking, to reading our news. The demand for web development talent is as high as ever, and the range of what developers can do is enormous!
The importance of website design and its impact on the net is a worldwide accepted fact these days. Presentation of a website is primary factor that the developer or owner must settle on. The content in your website should be available in an organized and professional looking manner. The site should also have good content full of relevant information and enough functionality to entice visitors.
The end of traditional web design:
The theory of web design in the traditional sense is fading away. In traditional web design, the role of design was more to make the tech appear good to its audience. Web design is more than that. It has morphed into something bigger. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories.
As messaging platforms (such as Slack, Facebook Messenger, or WeChat) are overtaking social networks and app downloads, companies are starting to think about ways on how to make use of this change. Therefore the design of conversational user interfaces (like for websites) will become a progressively more important topic for most web designers in 2017.
GIFs & other animations:
A lot of websites and apps use animations for a while. GIFs facilitate you to provide a richer product experience, explain a workflow, or simply provide a how to guide for your users. And with several GIF creation tools (such as Photoshop, Giphy, or record.it) web designers are not limited in their design process.
Next generation of responsive design:
Responsive design will continue to take over because it is one of the most effective ways of achieving a good UX. CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.
Data and analytics are more vital than ever and now big brands are presenting their users a chance to see the stats for themselves. Presenting data in visual ways increases user interaction with this information. Particularly valuable when it comes to understanding user representation, colorful charts such as the ones you can generate using Tableau, are eye-catching and draw user’s attention.
Material design has been developed by Google in recent years and is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube. It is a way of designing to create a hierarchy of meaning and importance on the page, drawing the user’s focus to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. Material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more admired across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices.
There are pros and cons to long-scrolling websites. All in all, we do see more and more long-scrolling websites, mainly to the success of seemingly bottomless websites like Facebook, Twitter, or Instagram.
Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we’re used to the act now. Many sites are doing away with menus and tabs and as a substitute of putting everything on one, long page. The site can be broken up with images, typography, and videos to add some excitement to the experience.
Clearly, website development & designing is of chief importance to any new or established business. It is the most lucrative way to bring a rapid ROI to your business. A small investment of today will certainly get you perfect results tomorrow.
Web development services are relatively valuable for various industries and growth of businessmen who are surviving in a competitive market. Portal development is one of them. People who analyze the importance of web portal are eager to search the companies which are professional in developing solutions and make software development as per the requirement of client.
Portal means a gateway or a door to something one craves for. Similarly, a web portal is a door or gateway to abundance of information regarding a particular topic. Advanced Web portal development is nothing but development of a web site. It is a web site that brings all the information and shows them in an assimilated way.
Portals are often the first page the web browser loads when users get connected to the Web or that users tend to visit as an anchor site. They offer users an additional value of service based on the features of classic search engines: a well trained concierge who knows where to search and find; a well-assorted newspaper kiosk that keeps the latest market information about the surfer’s personal stocks ready; free communications possibilities like email or discussion boards.
Market yourself ahead of the competition
Allow your current customers and prospective clientele to get in touch with you easily. The site can be an elaborate platform or a simple explainer web portal, highlighting the key aspects for your business and opening the door of communication between your business and the public. A polished, user-friendly web portal will provide you with a competitive advantage.
Better customer service
Information about your business on a public platform and aspects to a web portal such as FAQ’s will save you time as a business owner and prospective customers will be able to answer their own questions. Provide information for your growing client bases. Even local companies and small businesses can benefit from maintaining an active and appealing web presence.
Gain valuable credibility
With over 2 billion people using the Internet nowadays, it is inevitable that your future customers will Google search your business’s name. Boost your site’s potential with regular SEO updates and maintenance. The first search result would be your business’ web portal, demonstrating that you are up to par with the basics of contemporary business models and particularly if your web portal is optimized for SEO.
Key to your PR strategy
Show off your specialties and allow your potential clients to understand the core of your business. Build your own professional portrait. A user-friendly web portal with clear branding is a PR tool in itself – investment in your web presence can change the way you do business forever.
With a comprehensive web portal, your business will be a source of information for your customers around the clock. A well-rounded web presence including a detailed and itemized section can help your customers during off-hours.
Organizations must have a web portal for a variety of reasons. When people and organizations look for a product and service that they want to purchase, they place key terms into a search engine so that they can find a business that will provide them with the goods that they are looking for.
When people receive results regarding the companies that can provide them with the products and services that they are looking for, they visit the firm’s web portal to receive information about the goods that the business offers.
Furthermore, people and businesses inspect an organization’s portal to learn about the length of time that a firm has been in business for as well as information about the company’s reputation with the markets that it serves. That way, customers and potential clients can obtain information about whether or not the business has been successful in the past.
Therefore, a web portal allows a business or nonprofit organization to be found by many people and enterprises who pay out the majority of their time on the internet looking for organizations in search engines or banner advertisements as opposed to looking at an outdoor turn out promotional material, like a poster, that is placed on a building but is rarely noticeable by people and firms that walk by the sign.
Small business owners often struggle to find out what is most important for their company. One area more than half overlook is implementing a web portal to increase exposure and drive commerce.
As a local business, you need a online web portal because your market demands it. Customers usually use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.
Here are some of the reasons how to face up your business with full fledged web portal-
An online presence allows your customers to learn more about you and what you can offer. In fact, customers imagine your business to be online. According to a Google survey, 97% of consumers search online for products and services.
With an increase in the number of Smartphone, practically everyone is able to access the Internet on the go. If your potential customers can’t find you while they’re out running errands, you’re losing out on business and increasing awareness. Your business may as well be invisible.
Not having a web portal is like not having the name of your business on the building. It can cause your customers to doubt the credibility of your business. Many affordable options are available to help you develop an online presence, now is the time to show customers that they are important to you and you are committed to your business.
Provide immediate access to your brand:
A web portal is available to customers 24/7, and you cannot predict when someone will be looking for more information on your products or services. Plus, a web portal allows customers to reach you even when you are not open for business. Include the pertinent information a customer will need to learn more about your company, such as a description of your products and services, directions to your location, customer reviews and hours of operation.
Combat the competition
The Internet has become the new Yellow Pages phone book. Customers are constantly searching online to compare prices and services. With the majority of your competitors online anytime, the longer you wait to create a web portal, the more business you could lose.
Get cheaper advertising:
Newspaper, radio and television ads can be quite pricey, especially for a small business. A web portal can be a more manageable and inexpensive option. Brainstorm ways to use your web portal to create leads and sales opportunities by offering special coupons or incentives for following your company on various social media platforms. The more you can share on your business, the extra success you will likely enjoy.
Sales and Lead Generation:
With e-commerce tools, a web portal can be set up to sell your products/services 24/7/365. So, you can make money even while you’re sleeping. Also, you can set up your site to collect visitors’ contact information (e.g., in exchange for something of value such as a report or e-book related to your area of business), which you can utilize to further market to them and to develop further sales.
Whether it’s a product or a service, these days many people just go online to find what they need. Sitting in the comfort of their home with a laptop, people can simply compare different providers. Your competition won’t be in a different town any more - they’ll be right next to you in the list of search results.
Think of the internet as a vast marketplace where your business can grow more exposure. This is your opportunity to gain a new customer base and make more sales.
Related post: Types Of Web Portal You Should Know
In terms of design, user experience is just as essential as visual identity. It doesn’t matter what your site or app looks like if people don’t know how to interact with it. And moreover, they need to enjoy that interaction.
While UX is vital for any digital designing, it is even more important for definite types of digital products: difficult sites or applications, start-up sites and businesses, retail or online sales, small-budget projects and projects or sites that are expected to last a long time.
UX is the key for complex sites because users must be able to easily navigate the site and understand how to use it. Neglecting UX can result in a sloppy site that people will not come back to. Developing an interaction-rich experience will take users back to a website.
User experience is also considered as the key for small and start-up businesses as well because the site is their first impression to users. This debut matters when it comes to directing upcoming traffic and business to your product.
This same concept applies to companies with small budgets. User experience is important because it can generate the momentum that propels the business forward. Remember, users decide in just a few seconds whether your site or app is worth their time. That’s the only opportunity you get to roll someone in.
Here are some points which can help to know about the future of UX design-
Just the Product:
The experiments that go on with UX design and the changes that it brings along predicts that soon a perfect UX design will turn out to be a product of its own. As it is the interactions are not looked upon single-handed rather as a whole, so it is important to refine the user experience from the time the user clicks till the order is completed and the purchase is made. To make user experience amazing, every person associated with the project has to be on board.
With Great Detail:
Designers just consider the broad scope of user experience and only consider how a user will perform certain steps on the site and achieve what they want. As times pass, UX design will be more vigilant and watch out the details and design as per them to scrutinise each and every aspect and perfect user experience.
For instance, now it is more about the number of screens or clicks a customer is making to place an order but in the near future, it will be all about perfecting each screen and click so that the user experience has a natural feel to it.
In the coming future, designers will be forced to craft designs that will last forever as they have been created solely with users in mind and have been honed with utmost perfection. Putting in resources and manpower for a site or app that is centered on user experience makes it accountable for the entire process.
If the user experience doesn’t encounter a lapse or other issues, then the designs are deemed to be ageless unlike the ones that have been viewed obsolete in the past.
Right Place, Right Time:
The term UX design has started shifting more towards an overall experience than just limiting itself to the experience on a website or app. Companies who go that extra mile to make the customers satisfied in their stores are leaving no stone unturned to make that happen with their sites and apps as well.
It can be rightly said that in the future, users will be given exactly what they need and just when they need. For example, a reading app will bookmark where you left reading on the device last, so that the users don’t have to hunt where they stopped and start reading all over again on their devices.
More Platforms and Channels:
Actually cross-channel design is very much at this point, so it can be viewed as present rather than the future. It is not about designing a website any longer; as a substitute try to achieve a multi-channel experience that can be relished on various devices. Be it any medium, web browsers, iPhones, iPads or TVs, users should undergo perfect interactions with a product.
An interaction that is flawless, fits in entirely, gives flawless experience and keeps the user longing for more. This will surely happen in the next couple of years. Also, for this, designers must have a ability to analyse the context and understand the requirements of different devices thoroughly.
It is the era of UX design, if you design an interactive user experience and that’s where you win half the battle- pull in large numbers of customers. Even though, user experience has not been the focus of the up-and-coming internet of things, still it has defined the level of interactions for websites and applications. The rate at which technology is advancing, there has been a shift in its importance too as designers and developers are placing user experience at the focal point for their decisions.
Progressive Web Apps are really quick in the way that they work. They have built-in intelligence that is able to record user’s habits and actions when using the app and can therefore deliver a more personalised experience for those returning and using the app often.
This also helps them generate another benefit, push notifications. By building a relationship with the user, the app can then deliver notifications based on their previous activity. This makes it easy for users to then re-engage.
The engineers are referring the progressive web apps to be the future of web development and here we will tell you five reasons, why the app is so important.
A Smooth user experience:
User experience forms a critical part when it comes to app development. No one really wants to watch a website or app, loading and loading. People look for responsive pages and fast streaming. So, with these progressive web development apps the users will acquire the app like experience, when they visit through browsers. When they come back, the page loads instantly. Slow networks are no more reasons to worry for user experience.
Service workers are the backbone of progressive web applications. These reauthorized content caching, push notifications, background updates and a very important one- offline functionality. This service enables workers offline access to previous visited websites. More and more companies are adhering to the progressive web apps, just because of this amazing offline feature. The service workers are autonomous of the app and responds directly to push notifications, connectivity changes and network requests.
Speedy and efficient site:
‘Service Workers’ is basically an event driven script having access to domain wide events and the browser runs it in the background, separates the web page and make those features accessible which do not really need user interaction. It is the script which allows loading data instantly, even when the network is slow.
Beneficial for both the user and the developer:
The regular things that a user does is visit the app store, look for the app and then installs it. This, in turn consumes memory of the device. But, with PWA the user no more needs to visit the app store or install it. For the developers too, PWA is beneficial as they do not have to make mobile apps for play stores and then wait for either approval or rejection, followed by bug fixes.
Extensive user engagement:
The progressive web app featured websites holds a choice called ‘Allow’ for the users to click, so that it can send notifications. This enables the website to send you notifications and updates, when you are away. If you are thinking, have you ever come across an app like this? Well, yes you have! Google Chrome has this option added to its function, which reads ‘Add to home Screen’. The benefit of this is that by a single tap, you can add the website to your homepage and due to the link adding feature of PWA, the app will get cached and you will be able to directly go from the home screen to the app.
Progressive web apps being a new technology, cross-browser support is still limited, especially in Safari and Edge. Still progressive web apps lift up the web browsing experience beyond native apps and responsive web design. For businesses, Progressive Web Apps is useful in creating a better user experience and customer engagement.
In today’s digital world, tapping into the online market is necessary. Having a custom web development, either web application or website/portal; though, is more than just displaying your business card on the web.
Your web presence is an influential marketing tool. A well-maintained web application can help you gain a competitive advantage in your industry and advance your business image.
It is important to have a well developed web application.These ultimate 8 steps to guide for a better Web Application testing are-
1. Functionality Testing:
This is used to check if your product is as per the conditions you intended for it as well as the functional requirements you charted out for it in your developmental documentation.
Test all links in your web pages are functioning correctly and make sure there are no broken links. Links to be checked will include -
· Outgoing links
· Internal links
· Anchor Links
· MailTo Links
2. Usability testing:
Usability testing has now become a fundamental part of any web based project. It can be carried out by testers like a small focus group similar to the target audience of the web application.
3. Interface Testing:
Three areas to be tested here are - Application, Web and Database Server
· Application: Test requests are sent appropriately to the Database and output at the client side is displayed correctly. Errors if any must be caught by the application and must be only revealed to the administrator and not the end user.
· Web Server: Test Web server is handling all application requests without any service denial.
· Database Server: Make sure queries sent to the database give estimated results.
4. Database Testing:
Database is one serious component of your web application and stress must be laid to test it carefully. Testing activities will consist of-
· Test if any errors are made recognized while executing queries
· Data Integrity is maintained while creating, updating or deleting data in database.
· Check response time of queries and fine tune them if necessary.
· Test data retrieved from your database is shown accurately in your web application.
5. Compatibility testing:
Compatibility tests ensure that your web application displays correctly across different devices. This would contain-
Browser Compatibility Test:
6. Performance Testing:
This will ensure your site works under all loads. Testing activities will include but not limited to –
· Website application response times at different connection speeds
· Load test your web application to settle on its behavior under normal and peak loads
· Stress tests your web site to determine its break point when pushed to beyond normal loads at peak time.
· Test if a crash occurs due to peak load, how does the application get better from such an event
· Make sure optimization techniques like gzip compression, browser and server side cache enabled to reduce load times.
7. Security testing:
Security testing is vital for e-commerce website that store sensitive customer information like credit cards. Testing Activities will consist of-
· Test unauthorized access to protected pages should not be permitted
· Restricted files should not be downloadable without proper access
· Check sessions are automatically killed after expanded user inactivity
· On use of SSL certificates, website should re-direct to encrypted SSL pages.
8. Crowd Testing:
You will choose a large number of people (crowd) to execute tests which otherwise would have been executed a select group of people in the company. Crowdsourced testing is a remarkable and upcoming concept and helps unravel many unnoticed defects.
Web applications have come a long way and are presenting competitive advantages to traditional software based systems allowing businesses to join their systems and processes and above all trim down operating costs as well.
If you’re not taking your business online presence seriously, you’re at a drawback. Having a solid strategy has never harm a business, but it has created hundreds of success stories. If you haven’t started the discussion about your customized web application development, your social media, or the profit of online marketing, you can’t afford to wait any longer.
In today’s digital world, tapping into the online market is essential. Having a luxury web portal, though, is more than just displaying your business card on the web.
Your web presence is a powerful marketing tool. A well-maintained web portal can help you gain a competitive advantage in your industry and improve your business image.
Developing your portal offers many benefits including helping you get more leads and prospects, boost sales, enhance your professional “brand,” and advance your customer service. Some of the basic and best web portal design concepts that you ought to know are-
1. Fault Tolerance and Clustering:
Every portal server instance should also be able to pick up the load when other instances crash either from a hardware or software failure. Load balancing is generally provided between multiple instances of the portal server using algorithms that take a round-robin-based approach.
2. Platform Support:
Web portals are intended to work in a cross-platform environment, maintaining for multiple operating systems application platforms (such as those from BEA, Oracle or IBM) is highly advantageous.
3. Repository Structure:
Web portal servers use repositories to store security information and metadata along with others. Choices for storage range from flat files or consecutive objects to relational databases or lightweight directory access protocol (LDAP) directory servers.
4. Standards Support:
Standards-based portals are a necessity. If the product complies with portal standards, such as WSRP and JSR-168, and Web services standards (SOAP, WSDL), users are confident that third-party products will work with it and the applications they build up will work with the existing infrastructure.
5. Security Services:
Portal security encompasses a succession of technologies that deal with the issues of authentication, integrity and privacy so as to support mechanisms to ensure these features.
“A web portal is an extension of your company and needs to be expressive for your brand.”
In order to accomplish something in today's world, you must have an Internet presence. More and more people log on to the internet on a daily basis; there are billions of users world-wide and there are several reasons why one desires a web portal. A portal is a controlling first impression.
Tremendous web portal design boosts your business in the search engines by playing a big role in the search engine optimization process.
It should be informative and appealing for your target user. It will act as a method for your marketing and promotional efforts. It’s a very effective way to compete with or beat your competitor and enlarge your business on international level.
Related post: The 8 Best Things About Web Portal
Types Of Web Portal You Should Know
For several business owners, a quality online presence is an afterthought. The basic foundation for modernizing your business begins with a website. As more and more consumers look to the Internet for goods and services, being found on the web is a necessity.
If you have a business and don’t have a website, you are losing out on great opportunities for your business. A professional Website designing itself can be used to achieve many different promotional & marketing strategies to help your business develop.
Your website is where customers can go to find out basic information about you and what to do. First impressions are crucial. You want the site to symbolize your company and the great work you do. There is remarkable value in a website that connects to you. They are looking for information on your business so making that information easy for them to discover will go a long way.
Some major benefits of having website development are-
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will explore internet for a product or service before the purchase to check the credibility first. When you offer good service or product, positive word-of-mouth about your business is likely to spread, this in turn, delivers more repeat and new business.
Without sales, or selling more than you spend, your business is fated. By having an online existence you permit for the sale of your products or services around the clock to whoever whenever with no or barely any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is essential to your brand and accountants smile.
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to promote and market your business. All online marketing strategies have been verified to be efficient. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
Saving Time on Asking Questions:
Whenever your customers require knowing something about your business, having a contact form, a live chat, an alternative to comment or a phone number is a step towards them, which increases a possibility of sealing the deal.
Referrals Programs and Discounts:
Having your own space of contact allows implementing a referral program or issuing discounts to your customers through the billing system. This is a feature free ad boards and social network groups cannot provide.
Accessible Around the Clock:
Your website and social media accounts are reachable 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how furious we feel in that situation. You’ll think twice about going back given the bad taste its left. You will just discover another store that is more easily accessible.
If you’re not taking your business online presence seriously, you’re at a disadvantage. Having a solid strategy has never hurt a business, but it has created hundreds of success stories. If you haven’t started the discussion about your website development, your social media, or the benefits of online marketing, you can’t afford to wait any longer.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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