Progressive web apps are one of the most talked about technology shifts in the web and has gained incomparable momentum amongst the practitioners in the IT world. If you are building for the web, I’m sure that PWA is the latest ‘buzzword’ that has been added to your work vocabulary. It’s not shocking because PWA has made the farfetched dream of installing web apps on phone for real.
Native app store apps carry out things like send push notifications, work offline, look and feel like an app (as Apple and Google have imagined them), load on the homescreen, and so on and so forth. Mobile Web Apps accessed in a mobile browser, by comparison, previously haven’t done those things. Progressive Web Apps fasten that with new Web APIs, new design concepts, and new buzzwords.
How should SEO be involved with PWAs?
The way that Progressive Web Apps work might origin some issues when it comes to search engines crawling the pages, and in turn, ranking and indexing them due to the fact that the content is loaded after the build of the pages.
Rather than have the pages sending the minimum needed at first load (or crawl), and then requesting the content afterwards, we SEOs should be working strictly with developers to tweak these pages to be search engine, indexation and ranking friendly.
Ideally, the Progressive Web Apps should be built so that as the user arrives at the site, it sends back the application shell (minimum HTML, JS, CSS etc.) so it is all functioning properly. But, at the same time, the pre-loaded content for the application is also served – so it all comes at the same time. This way, the application loads straight away for both the user and search engines.
As well as getting the build of the PWA right, we also still require to have a firm grasp on the content itself and how users are interacting with it.
As with traditional web pages, content really does play a enormous part in the success of these web pages. You can have a perfectly built PWA, but if your content isn’t up to scratch, then, it isn’t going to provide much value. So, your SEO team needs to show the same attention to content and behavior on PWAs as they would a traditional website.
The better your understanding of how your customers are interacting with these pages, the better chance you will have of success. How are they differing compared to traditional web pages, or even standard mobile pages? Is the usage different across different devices? Is time-on-page affected by different forms of content? These are all questions that we will need to be asking once Progressive Web Apps are in complete flow.
Progressive Web Apps have a functionality that captures user behavior and preferences, and push notifications are delivered off the back of this data. These prompts will also need to be addressed by SEOs to make sure the accurate information is displayed at the correct time. By using the data properly, you have a real chance of reaching your audience on a better level than before.
We can’t say that Progressive Web Apps will kill Native Apps in the future. But still there is a growing interest for this approach in the community. PWAs are still in their early years with a lot of challenges to be addressed. Yet they have the potential to create a shift in the way the web works.
If you are running a small business and you have not realized how essential website design is for your business, it was high time you start taking advantage of the power of the internet. Investing in a quality website design can be one of the brightest decisions you have ever made to power your business.
The improvement of web development technology in today’s era has progressed business where a company represents itself in the online world and become the essential part of a day to day life. And, there is no crime in stating that professional website consists of the important role to attract new users.
Below are 5 essential stages of the design process that will assist you understand how a website is designed and developed on a professional scale.
1. Project Planning
Project planning refers to determining the overall goals and objectives of the web development project. This is questionably the most important stage in the entire project. It is further divided into the following five parts - Requirement Assessment, Project Summary, Determining Required Resources, Key performance goals, Competitor Analysis.
2. Determining Project Scope
The next stage of the design process includes determining project scope. Creating a well define scope of the project will help in ensuring that the website project ends on time and within the specified budget. One of the best ways to mark out scope of the project is through a Gantt chart.
A Gantt chart offers a visual reference of the project. The chart shows activities involved in the project. It also shows the timeframe for the completion of each stage. It helps in specifying scope of the project. Moreover, it also creates accountability between the website design team.
3. Website Design:
The next significant stage of the website design process is designing the website itself. In this stage, the website development team focuses on selecting the theme, color, layout, features, and other aspects of the website.
During this step the website designers incorporates different elements such as company logo, color that strengthens brand identity, theme that reflects the company’s product portfolio, and layout that is elegant and looks appealing.
The website designer will craft one or more prototype designs for the website. This is then sent to the website owners through email with the mock-ups of the website.
4. Website Development:
In this web development phase, the website development team takes individual elements of the website and uses them to create a functional website. The stage involves developing a home page after which a “shell” is created for the interior pages. The shell contains navigational structure and site layout without the web content. Once the website owner provides the content, it is spread throughout the site in the specified areas.
On the technical side, the website development process includes elements such as designing interactive contact forms, implementing payment gateways, and choosing a CMS such as WordPress, Joomla, and Magento.
5. Website Testing and Deployment:
The fifth and final stage of the website is testing and deployment process. In this stage, the website designer adds final touches to the site and tests the website before deployment. The designer will test entire functionality of the site to ensure that it runs smoothly without any fault. The website designer will test the scripts and forums, ensure that the site displays well on different devices and platforms, bear out internal links, and other similar tasks.
The website designer will also validate the website codes to ensure that it meets latest website standards. This ensures that the website performs smoothly exclusive of any issues and problems.
The website is then shown to its owners to acquire final approval of the site. After the final approval, it’s time to deliver the site. The web design team will upload the site on a hosting server specified and selected by the website owner using an FTP (File Transfer Protocol) program.
After the website has been uploaded to the hosting server, a last run through is conducted to ensure that the site performs without any problem. This step is performed just to authorize that all the files have been uploaded correctly, and that the site is fully functional.
At last, the website design team adds finer details to the website to optimize its functionality and performance like plug in installation, on page SEO (Search Engine Optimization), and page speed optimization.
Your web designer should work closely with you on a much related process to this one. A good working relationship with your designer, counting an open line of communication, is vital to ensure they are creating a successful web site that will help your business grow.
Websites have turned from the phase of popularity to the phase of necessity. Most of the population in the present generation is depending on internet to get their products and services, anywhere and anytime. Internet has become their most favourite marketplace to discover their favourite shops, blogs, and source of trusted information. So it is a necessity for every website owners to keep their websites attractive and informative at same time.
Good contents in a website are the paths to gain extra traffic. Content writing is one of the most effective and easiest methods to remain your website informative and updated than any other online tools.
SEO Content writing is the method or placing the right words at the right places to create sentences which represent quality content. It is the beautiful and informative description about your products and service which appeal one to buy your product and service.
A well written, informative, search engine friendly and user friendly content guarantee regular flow of traffic to your website. It also helps out in growing the client volume to boost the business income. Good content is said as the life of websites.
Provide information to your readers
Content is the only most important thing on your site. It tells your prospective customers who you are, what you stand for, what your business is all about, how you operate, the services and products you offer. The more you tell, the more you sell.
Attract search engines to your site
Search engines look for keywords, key phrases, titles and descriptions to rankings in search results. Content writing takes these factors into reflection. Attract search engine traffic by appealing both to human visitors (with relevant content) and to search engine spiders (with relevant content plus keywords, titles and descriptions).
Increase site stickiness
A content-rich website amplifies site “stickiness” and gets your customers coming back again and again. It could give them helpful information that is relevant to their business or interests. Hence, it is very essential to maintain quality and good content on your site.
Add value to your site and increase traffic
Once you have a fundamental site up and running, you can include value to it with content that is useful to your visitors or customers. This may not have an immediate payoff or monetary benefit for your business but it does help to draw visitors to your site who may become customers later. Write articles or present hints and tips on doing something better.
Help people read online
People read Web content differently from the way they read magazines or newspapers. Since reading from the computer screen tends to strain the eyes, people tend to skim or scan text rather than read it word for word. Breaking up the content into short sentences and short paragraphs makes it easier to read. The use of subheads also retains a reader's attention when you have long copy to read.
It is essential for your business to maintain a level of uniformity and consistency in all communications across all media. This allows potential consumers to identify your brand. With good quality content, you can ensure the kind of message that you convey to your consumers.
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers in a similar way. It's dissimilar from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream.
Google defines the +1 as a feature to help people find out and share relevant content from the people they already know and trust. Users can +1 different types of content, counting Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.
A Google +1 can ultimately lead to a better page rank. A greater number of +1’s increases a link's potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s significant to note here is the correlation, not causation, between +1's, other social shares, and search rank.
Why +1 Effect On SEO?
Search Engine Optimization involves a mix up of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button!
Google has officially stated that the +1 button will certainly affect search engine ranking. This is ground breaking news as it will ultimately shape traffic; with all the hype there is about social search, a few key points should be considered, as they help put things in perception.
How Can You Get +1’s?
Effective SEO takes time because search engines are frequently crawling, indexing and ranking sites that regularly create content and have their link portfolios enhanced. Since the effect that social search factors have in relation to the algorithm is unknown, it’s hard to tell what factors may directly contribute to ranking increases or decreases. Over time, it’s possible that several months of data could help shed some light on what—if any—value the +1 button has added to your site.
The +1 button is essentially a vote for your page, every time you vote your recommendation can be echoed across your Google-based social network (Google+, Gmail, Google account). So if you haven’t already +1’d your own site do so from Google Search and be sure to add the +1 button to your own site!
It's not always about getting visitors to your site, but about getting the right type of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and turn out the products, services, and content that web searchers are actively seeking. In the record of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in nearly any niche.
Although you can pay for access to a variety of high level keyword suggestion tools, this isn’t something you have to do. Instead, you can rely on a grouping of free tools to pile up a quality list that’ll bring you results.
1. Google AdWords: Keyword Planner
The Google Keyword Planner tool is one of the most used and popular keyword research tools out there. The only reason for it being so popular is it’s free and is directly integrated with Google AdWords. To start using this tool you need to have an AdWords account (which you can create one for free).The major benefit of this tool is easy to see: you’re able to pull information directly from Google, which is the search engine you’re most likely to target, when optimizing your website.
2. AdWord & SEO Keyword Permutation Generator
With the AdWord & SEO Keyword Permutation Generator tool, it’s effortless to get creative as you search for keywords that line up with your site, marketing strategy and goals.
While you’re known with the top keywords in your role, you don’t know where to go from there. And, as you know, that can be a problem as you create more content.
3. Google Correlate
Google Correlate is a frequently overlooked tool that can be extremely powerful for generating a large keyword list. The primary reason to use this tool is the ability to see which keywords get searched together. With this information, you can begin to grow up your keyword list (especially long tails).
4. IMforSMB Bulk Keyword Generator
Some keyword tools are good for every type of website. Others, however, are only a good fit for a particular site type.
This is where the IMforSMB Bulk Keyword Generator fits in. This tool works best for local service companies, as it’s designed with the idea that you’ll want to find local keywords.
SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords. Unlike other tools where you require to include set up keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.
6. Long Tail Pro
Long Tail Pro is cloud based software for keyword research and one of the trendiest in this list. This is a paid keyword research tool which will help out to find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a truly amazing and really thorough keyword analysis feature. They also have competition checkers, which will make it easier for you to pick the right keyword.
7. KW finder
If you are looking for one tool which is completely committed to Keyword research only, KWFinder is your finest bet. They are new in the market yet they are one of the fastest growing SEO tool company.
KW Finder helps you get the Keyword that will help you drive extremely targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem solving. It’s no brainer that problem solving content helps us get more targeted traffic & conversion.
SpyFu is one of the best SEO optimization software products on the market. It is especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche also if you want to check up on the competition as well as find new areas in which to market.
9. Word Tracker
Word Tracker is used by small businesses to research keywords, build new links, and expand a strategic SEO platform. The Link Builder tool is exclusive to WordTracker and is not found on any of the products on this list. The Strategizer gives you a kind of bird’s-eye view that you won’t get anywhere else.
This free keyword research tool provides auto complete suggestions from a range of sources, not just from Google, to help you boost your search volume. While you can use Soovle for Google suggestions, there are many other sources, including Yahoo, Bing, YouTube, Wikipedia and Amazon.
The first thing you need to do is choose your source. Google is the default, but you can change this easily enough, by clicking on one of the many other icons below the search box.
Keyword research is elementary to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so vital is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.
One of the most important factors of doing business online is knowing who your target audience and your industry is. Knowing the right keywords helps you to further understand their wants, needs, and thought processes of your customers.
Keyword research is a crucial aspect of your company’s search marketing strategy and can be highly beneficial in a number of ways. Many marketers struggle to see the key beneficial factors of keyword research and don’t quite understand how it can improve their business.
Keyword research is the most valuable and central activity in the search marketing arena. When done correctly, it is also the experience with the highest rate of return. Having the correct keywords for ranking your website with the various search motors will make or rest your website.
The best way to ensure that your website gets noticed and that you attract the right audience is to use search engine optimization (SEO) to improve your website. The key to use SEO successfully understands how to do keyword research.
Understand Why Keyword Research Is Important
Keyword research is an essential SEO technique that everyone should learn. By using keyword research to advance the keywords and phrases you make use of, you can enhance your probability of ranking higher in search engine results. However, there are many more reasons why keyword search is important.
Know Which Topics to Focus On with Keyword Research
Before you can turn up with a list of keywords and terms, you need to know what topics you will cover or which niches and categories your website or article will fall into. You should know what audience you are marketing your website towards and your topics should interest or be relevant to that audience. E.g. If you were going to discuss your website with a person, what words would you use? These words become your buckets and you will fill your buckets with keywords.
Brainstorm To Create a Keyword Research List
Take some time to think what keywords or terms come to mind when you think about the topics you have chosen. Make a list of all these terms. This list will be used a rough draft that you can use to narrow down to find the best keywords. When you create this list, think about how you search and what your audience will search for to find information about your website or product. Create a ‘bucket list’ of at least 10 keywords and phrases for each of your ‘buckets’.
Research Related Search Terms and Keywords
If you are stressed to turn up with enough keywords to fill up all your buckets or feel as if the words you have chosen are too related or repetitive, you can always research related search terms and keywords to come up with a better list. To do this, cleanly use Google to search for a keyword or phrase on your list. At the bottom of the page, you will see a list of related search terms. These are search terms other people used when looking for related information.
Optimizing For Traffic
Optimizing for traffic is a way to get your website noticed and to catch the attention of a lot of people to it. It is a good idea for websites with an exclusive message or product or websites that are new and need to become established and grow an audience. Just remember, traffic does not always mean revenue. Just because someone use a keyword to find your website doesn’t mean they will be likely to visit your site.
Use the Google AdWords Keyword Planner
Once you have a good list of words you can utilize the Google AdWords Keyword Planner to help narrow down your list. You can use this tool to learn about the value of each word and how many of your competitors are using the same words. You can then decide which words will assist you rank higher and how to mix up your words for the finest results.
Choose Your Keywords
The basis you want to research keywords is so you can choose the right ones to use to attract traffic to your website. Choosing the right keywords will help out improve our search engine rank and boost your traffic. Choosing the wrong words could cause you to miss out on traffic and make it harder for your audience to find your website using a search engine.
9 out of 10 online users make use of search engines to look for information. They do this by typing in a keyword or a keyword phrase. In return, a search engine’s complex set of algorithms sift through the enormous amount of web pages indexed and analyzed by “spiders”. These robot scouts are basically software that crawls through the content of these web pages, which search engines match with keyword phrases used during searches.
That is why keywords are very important in the process of matching your website content to what your targeted viewers are looking for. Your selection of keyword phrases should be targeted to the correct kind of traffic that goes through your website – web traffic that converts into paying customers. If you use the wrong sets of keywords, you’ll only attract traffic that will not contribute to your business bottom line.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
All Agile Web Development Benefits Of Web Apps CMS Custom Software Development Custom Web Application Digital Marketing Facebook Marketing Google+ Intranet Intranet Applications Job Portal Keyword Research Mobile App Mobile App Development Mobile Applications Mobile UI Must Know Offshore Web Development Online Marketing Portal Development PPC Progressive Web Apps ROI SEM Seo Social Media Software Development Travel Portal Trends Twitter Marketing UI Designs UI/UX Designs UX Design Web Application Web Apps Web Designing Web Development Web Portal Web Portal Development Web Security Website Designing Website Development Website Promotion Website Traffic