Consumers rely on the Internet for just about everything. And that’s why increasing website traffic is vital to your small business. Gone are the days when potential customers would flip through the Yellow Pages or ask a friend for a personal referral.
Today, your next customer uses their phone, tablet, or laptop to do a quick internet search to find where they'll spend their money.
The single aim of all marketing efforts is to increase sales and in order to achieve this online; your website needs to have traffic to convert into a sale or a lead. Therefore it could be said that the initial focus of your online marketing efforts should be to acquire qualified traffic and lots of it.
When starting out on the web along with online business, the importance of website traffic can be vague. However, many people begin to realise that the success of their business depends on it.
Here is some ways to boost your website traffic for free-
1. Facebook Retargeting:
Facebook is a grand promotion tool whether you’re in the B2B or B2C industry. But did you know you can group retargeting audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to generate return traffic to your business blog or website. And you can start retargeting to audiences as small as 100 visitors.
2. Twitter remarketing:
Twitter retargeting works in nearly the exact same way as Facebook retargeting. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require an advanced minimum audience calculation before you can start advertising towards them, 500 people to be exact.
3. Twitter Cards:
Twitter Cards is a great tool to drive traffic to your site. They are bigger tweets that incorporate images and permit you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
4. Build an e-Mail List
This is also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. It is suggested to use a great tool called Drip. It’s free and very easy to set up.
5. Blog, blog, blog:
Blogging really does drive traffic. From a recent experiment where some people increased their blogging from twice per week to over 10 posts per week. The result was definite increase in traffic in just two months. And this isn’t an unusual occurrence.
6. Promote your blogs on Facebook:
You may have heard that Facebook has cut back on their organic reach. This means that almost nobody will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and targets that campaign towards your custom audience and retargeting audience as described above.
7. Optimize your site for SEO:
Trying to control the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Spending time on your site’s SEO optimization is always time well spent.
8. Become a contributor:
Contributing to other websites is a great way to drive traffic to your site. To turn into a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you have to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.
9. Find partners in your industry:
There are typically dozens of partnership opportunities for any business out there. The trick is to find those partners and establish a working relationship. Take an example; try to sign up as a partner for Unbounce. They’re landing page creation software that helps companies optimise their marketing campaigns. It is free to sign up as a partner and they then featured us in their partner section and allowed us to do a little write up on our firm. Before you knew it we were getting leads from their site and it’s been a great source of traffic for us.
10. Create a podcast:
If you’re worried you can’t present to a live audience or build up the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are a surefire way of driving traffic to your site -- but you need to be consistent and promote it.
When you first start off, it will seem like you’re talking into a black hole and no one is listening to you. But if you stay persistent and promote your podcast on social media, your audience will grow and your future episodes will gain more and more listeners.
These days, almost any small business should comprise a website. With costs being particularly low at the entry level, it's becoming hard to imagine a reason for any company of any size not to have a website.
Many small businesses mention cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise.
In this digital era, people are spending much of their time on social media. With people turning to their mobile devices and social media in the buying journey there are many reasons why your business should be active on social media.
Businesses are realizing the huge benefits of social media marketing and its growing importance in the race to stay relevant and attract new customers.
With people turning to their mobile devices and social media in the buying journey there are many proven ways to gain massive social media followers these days-
1. Strategically comment on posts:
To gain exposure and social media followers organically it is always recommended getting out there and interacting with social media accounts from other brands, as well as your own your audience.
Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week. Commenting will expose your account to people who are interacting with material that's similar to your own.
2. Like post comments:
Instagram recently rolled out an update which enables you like precise comments – just as you can on Facebook. This adds an extra opportunity to get some more interaction going for your account.
Popular accounts can get hundreds of comments. Look for posts on those target accounts that reverberate with your audience and go through and like the good comments. This will bring visibility to your account and help you gain social media followers organically.
3. Use Instagram Stories and Live stories:
Instagram Stories and live-streaming can seem a little scary, but they should extremely be part of your 2017 social media strategy. Not only will you be able to give more contexts about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section.
4. Use Live Video:
Video is a big deal and Live videos obtain the most reach by far compared to other content formats. There are so many ways to make use of Facebook Live Videos - you're only limited by your own creativity.
5. Invite Post Likers to Like Your Page:
A feature which has been around for a while (but not everyone knows about) is the choice to invite folks who've Liked your posts to also Like Page.
To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a small wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already.
6. Use high quality images:
Keep your images as high quality as possible or use stock imagery where appropriate. Images are the best way by which a person can shortly understand about the summary of what you want to deliver to the people.
7. Think about your story:
When you develop your posts or campaigns imagine about the story you want to tell. This should help out to craft ideas about content and messaging for you channels.
8. Post original, relevant content:
This requires some outside-the-box thoughts. Sharing other people's content should be a precious part of your strategy, but make sure to share your knowledge and insights as well.
9. Use relevant hashtags:
Use some best tools to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
10. Discuss social media conversations on your blog:
Tempt your blog readers to follow you on social media by crossing the blog/social network divide. Blog about heated or appealing conversations taking place on your social media accounts.
Social media can be time consuming, and sometimes frustrating – but it is progressively becoming a MUST if you own a business as consumers revolve to social media not only as a point of contact, but as a research tool. Remember that what you post online is a representation of your business, and with mere seconds to capture someone’s attention, you always want to put your best foot forward.
In order to accomplish success on Facebook you need a group of people. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s not easy to build brand awareness and deliver ROI.
You require a community filled with people who like you and share your content with like-minded friends. Being an essential part of Digital Marketing, it is one of the best ways to enhance your business. But it’s not just about the quantity of Facebook likes that you collect, it’s about the quality; attracting Facebook likes from a group targeted to suit your business goals whose comments (and endorsement!) can boost your shares on Facebook.
Here are some of the ideas which can help your business to get user engagement on Facebook-
1. Complete your Facebook Business Page Profile:
Your Facebook Page is the primary thing people see when they come to visit you on Facebook. Let visitors know why they should like you! Create an appealing description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation. Not only will this notify your potential followers, it will tell Facebook what kind of organization you are you so they know to show your page when users are searching for companies like yours – which can enlarge your Facebook likes even more.
2. Create Shareable Content:
If you want people to share your Facebook posts, you need to craft highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the greater part of users views the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant push to share it with their audience.
3. Find out what interests your community:
With Facebook’s new Graph Search it’s actually easy to find out what interests your target community, and post relevant content to raise Facebook likes.
Let’s say that I have a Facebook Page related to my automobile blog. To learn more about my target community’s likes/interests, I search for “pages liked by people who like Car Dekho and Carwale.com“ Facebook tells me that my target community also likes photography, news/media or NGOs as well.
4. Like, and interact with, other companies:
This is a great way to put up awareness among like-minded companies and their followers. Finding companies to like and act together with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).
After you have liked some Pages, you can view your company’s Newsfeed and connect with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you enlarge Facebook likes amongst their followers as well.
5. Be active:
By now you know that you should bring out engaging, interesting and entertaining content. But how often should you post? There is no magic number but there are best practices and analytics to lead you. Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are doubtful to like your Facebook page if you don’t post regularly – and they certainly won’t connect with your content (or help you get more likes) if they don’t see your posts.
6. Create a Facebook Event:
While libraries aren’t essentially small businesses, many struggle with engagement and connection. If you have events on Facebook, reshare them, post in the events to get more visibility and support people to join them.
Ask your fans to share pictures in posts or on your page to find more engagement. When people share their passions with you, they’re more linked to your brand.
7. Post When Your Fans Are Online:
People use Facebook at different times of the day. Some are on Facebook all over the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will fail to spot them. By the time they check their feed, your content could be buried.
8. Share Relevant Images:
A picture can say a lot more than a text post. A visually prominent image can bring the rapid thumb-scroller to a halt. Images have proven time and again to advance engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
9. Crowdsource Feedback:
People love giving feedback. When you ask for input the right way, your audience will jump on board and be fast to respond. The added benefit is you can expose opportunities to improve your business and pleasure your customers.
10. Boost Your Best Posts:
If you have a blog post or other website content that has seen remarkable traffic, post it to your Facebook page and boost up that post. You don’t need to throw hundreds of dollars at it; give it a reserved boost of $25 and target the people who like your page and their friends.
This full list of ideas should help you fill your calendar with a good mix up of content types that are likely to promote engagement among your Facebook followers.
Also keep in mind that if you want engagement, you need to post and take action to your fans every day. Don’t automate your social presence. Go for the human connection and offer value, and you’ll see your engagement rise.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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