Consumers rely on the Internet for just about everything. And that’s why increasing website traffic is vital to your small business. Gone are the days when potential customers would flip through the Yellow Pages or ask a friend for a personal referral.
Today, your next customer uses their phone, tablet, or laptop to do a quick internet search to find where they'll spend their money.
The single aim of all marketing efforts is to increase sales and in order to achieve this online; your website needs to have traffic to convert into a sale or a lead. Therefore it could be said that the initial focus of your online marketing efforts should be to acquire qualified traffic and lots of it.
When starting out on the web along with online business, the importance of website traffic can be vague. However, many people begin to realise that the success of their business depends on it.
Here is some ways to boost your website traffic for free-
1. Facebook Retargeting:
Facebook is a grand promotion tool whether you’re in the B2B or B2C industry. But did you know you can group retargeting audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to generate return traffic to your business blog or website. And you can start retargeting to audiences as small as 100 visitors.
2. Twitter remarketing:
Twitter retargeting works in nearly the exact same way as Facebook retargeting. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require an advanced minimum audience calculation before you can start advertising towards them, 500 people to be exact.
3. Twitter Cards:
Twitter Cards is a great tool to drive traffic to your site. They are bigger tweets that incorporate images and permit you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
4. Build an e-Mail List
This is also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. It is suggested to use a great tool called Drip. It’s free and very easy to set up.
5. Blog, blog, blog:
Blogging really does drive traffic. From a recent experiment where some people increased their blogging from twice per week to over 10 posts per week. The result was definite increase in traffic in just two months. And this isn’t an unusual occurrence.
6. Promote your blogs on Facebook:
You may have heard that Facebook has cut back on their organic reach. This means that almost nobody will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and targets that campaign towards your custom audience and retargeting audience as described above.
7. Optimize your site for SEO:
Trying to control the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Spending time on your site’s SEO optimization is always time well spent.
8. Become a contributor:
Contributing to other websites is a great way to drive traffic to your site. To turn into a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you have to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.
9. Find partners in your industry:
There are typically dozens of partnership opportunities for any business out there. The trick is to find those partners and establish a working relationship. Take an example; try to sign up as a partner for Unbounce. They’re landing page creation software that helps companies optimise their marketing campaigns. It is free to sign up as a partner and they then featured us in their partner section and allowed us to do a little write up on our firm. Before you knew it we were getting leads from their site and it’s been a great source of traffic for us.
10. Create a podcast:
If you’re worried you can’t present to a live audience or build up the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are a surefire way of driving traffic to your site -- but you need to be consistent and promote it.
When you first start off, it will seem like you’re talking into a black hole and no one is listening to you. But if you stay persistent and promote your podcast on social media, your audience will grow and your future episodes will gain more and more listeners.
These days, almost any small business should comprise a website. With costs being particularly low at the entry level, it's becoming hard to imagine a reason for any company of any size not to have a website.
Many small businesses mention cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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