After having a stunning website for your business, what to do next? Now you face the challenge of actually bringing in fresh, qualified traffic. After all, that’s how you will make more sales and boost your customer base.
Website promotion can be a demanding process, but it doesn’t have to be this way. You can obtain more traffic to your website by applying techniques and strategies that have proven to work for others. Some ways which can help you promote your website on Google-
1. Search Engine Optimization:
Search Engine Optimization(SEO) is the process of increasing your website’s visibility in search engine’s natural results through optimizing your pages with the keyword phrases people are expected to search for.
Some popular ways to improve natural search results are through editing existing content, removing barriers to indexing activities of search engines, growing the number of backlinks or inbound links (links your website receives from other web pages, which indicates the popularity or significance of your website).
2. Pay Per Click:
Use Pay Per Click(PPC) Internet advertising to bring in traffic to your website from search engines like Google. You pay a fixed cost for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to make out a return on investment.
Related article: Top 7 PPC Mistakes That Can Waste Your Money
Presenting free, original content on your site can help out bring new visitors and set you apart from the competition. By giving a link to your website in any blog or your biography at the ending of your post or any guest post, you can depict in new visitors from a source that likely gets much added traffic than your current blog or website.
4. Facebook Ads:
Millions of people use Facebook every day. And it’s not only trendy with teenagers and college students -- all types of demographics are now regular users of the social network.
Facebook ads can not only help to get you targeted people from a targeted geographical location, but also links of your current fans, or even also help you to target demography according to their likes, interest, even their education. Additionally, it’s a cost-effective way to bring in new traffic -- you can put a daily budget, pay for clicks, or pay when people see your ad.
5. List On Google My Business:
Google is making search personal and now displays results that are modified for your location. For example, if you search for a Dominoz, it will show you the one in your city with a map. So, it has almost become compulsory for a business to get listed on Google Local.
Google has made it easy to add and manage your location on map. You can also deal with your Google Plus profile from the same place.
6. Youtube Advertising:
YouTube is one of the best platforms to come your website on Google very easily. Create videos for your business, products etc to upload it on YouTube and share it to all. Videos not only promote your product or service but also engage your customer in an emotional way.
7. Google Groups:
Google has Millions of groups, in this groups where users will talk about and share their own ideas in front of the overall universal Google community. Google groups are one of the best places to speak and talk about your business services as well as share to the point information about your business products.
8. Google Documents:
Google Documents is the great place to creating the advertising documents, products, services, catalog on your business. You can also utilize Google Documents on your website or to upload on to the document sharing sites.
9. Analyze existing traffic and enhance what works best:
Only increasing traffic is not important, but monitor their traffic sources, from where your visitors coming or where they exit from your site, is the most important factor for your business. Always keep an eye on your referring traffic and evaluate what websites are sending you the most visitors. Check Google Analytics referrals and try to find out from what worked best so far.
10. Use internal linking to make readers spend more time on your site:
A strong internal linking has several returns. Keep your visitors extra time on your website and offer them more reasons to stay. Help your articles get indexed in Google and give them a small SEO boost.
Website promotion is trendy popular concept in today’s business environment. Nowadays, most offline businesses are rotating their attention towards the online space. Having a professional website that represents your brand or business is the best way to start with the right foot in today’s marketplace. Don’t forget to make your website mobile-friendly.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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