Ditch the Default
Customization of your 404 page is the foremost step when improving your error page. The default error message is not helpful.
In majority cases, landing on a page those results in a usual 404 Error means that your viewers will only have the option to return to the previous loaded page. If your user lands on a 404 page from an outside link, then you have no chance of retaining the visitor unless they visit your domain openly. Do not expect users to put into view this much effort if you have not put forth the effort to make your page more user friendly.
Customization is easy and can compose a world of difference. There are guides on designing your own custom 404 page for services such as WordPress and Apache.
Use 404 Pages as Branding Opportunities
For many users, a 404 page might be the very first interaction they have with a brand. That’s a lot of pressure for one little error page. Follow basic finest practices such as ensuring that the aesthetics of the page fit with the rest of the site, microcopy mirrors the tone all through, and that icons and visuals are consistent with other sites or products.
Just bear in mind that functionality has to come before form in a 404. Make the brand’s look and feel serve the function of the page.
Keep It Familiar
When designing your 404 page you want to keep the same basic structure as the rest of your site. When a user lands on a 404 page that looks totally different from the site they may wonder if they have left your site completely.
At the very least, keep an identifiable banner or logo that a viewer can directly connect with in your 404 Error Message. Simply seeing a familiar graphic will be supportive enough for most.
Offer Some Direction
Your 404 page should offer a few key links and directions your user can choose between. One of the most important links to have is a “Home” link—a quick and friendly way to start over. For many this will be the first choice, but there is still good reason to offer a few other options such as global navigation which many of your viewers will already be familiar with.
Again, it is highly recommended to contain a search bar in your 404 page. Users who land there may know what they are looking for, and it will be easier for them to only type in a term than sort through your navigation.
Keep It Basic
Your 404 page should be kept basic so that you do not frighten your user; the fact that your user has stumbled onto an error will be overwhelming enough for them. The major goal of your 404 page is to direct your user to the page they were searching for as quickly as possible.
This goal requests to be met in a way that will benefit a broad audience, but again, too many options will quickly make the page ineffective. Offering links to the mainly used pages on a site is one approach to ensure you’ll help a broad number of users.
Being denied access to the web page you wish to visit with a 404 error is very annoying. Hence, a professional web design of 404 pages is essential when you require guiding your visitors away from broken links or missing pages.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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