After having a stunning website for your business, what to do next? Now you face the challenge of actually bringing in fresh, qualified traffic. After all, that’s how you will make more sales and boost your customer base. Website promotion can be a demanding process, but it doesn’t have to be this way. You can obtain more traffic to your website by applying techniques and strategies that have proven to work for others. Some ways which can help you promote your website on Google- 1. Search Engine Optimization: Search Engine Optimization(SEO) is the process of increasing your website’s visibility in search engine’s natural results through optimizing your pages with the keyword phrases people are expected to search for. Some popular ways to improve natural search results are through editing existing content, removing barriers to indexing activities of search engines, growing the number of backlinks or inbound links (links your website receives from other web pages, which indicates the popularity or significance of your website). 2. Pay Per Click: Use Pay Per Click(PPC) Internet advertising to bring in traffic to your website from search engines like Google. You pay a fixed cost for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to make out a return on investment. Related article: Top 7 PPC Mistakes That Can Waste Your Money 3.Blogging: Presenting free, original content on your site can help out bring new visitors and set you apart from the competition. By giving a link to your website in any blog or your biography at the ending of your post or any guest post, you can depict in new visitors from a source that likely gets much added traffic than your current blog or website. 4. Facebook Ads: Millions of people use Facebook every day. And it’s not only trendy with teenagers and college students -- all types of demographics are now regular users of the social network. Facebook ads can not only help to get you targeted people from a targeted geographical location, but also links of your current fans, or even also help you to target demography according to their likes, interest, even their education. Additionally, it’s a cost-effective way to bring in new traffic -- you can put a daily budget, pay for clicks, or pay when people see your ad. 5. List On Google My Business: Google is making search personal and now displays results that are modified for your location. For example, if you search for a Dominoz, it will show you the one in your city with a map. So, it has almost become compulsory for a business to get listed on Google Local. Google has made it easy to add and manage your location on map. You can also deal with your Google Plus profile from the same place. 6. Youtube Advertising: YouTube is one of the best platforms to come your website on Google very easily. Create videos for your business, products etc to upload it on YouTube and share it to all. Videos not only promote your product or service but also engage your customer in an emotional way. 7. Google Groups: Google has Millions of groups, in this groups where users will talk about and share their own ideas in front of the overall universal Google community. Google groups are one of the best places to speak and talk about your business services as well as share to the point information about your business products. 8. Google Documents: Google Documents is the great place to creating the advertising documents, products, services, catalog on your business. You can also utilize Google Documents on your website or to upload on to the document sharing sites. 9. Analyze existing traffic and enhance what works best: Only increasing traffic is not important, but monitor their traffic sources, from where your visitors coming or where they exit from your site, is the most important factor for your business. Always keep an eye on your referring traffic and evaluate what websites are sending you the most visitors. Check Google Analytics referrals and try to find out from what worked best so far. 10. Use internal linking to make readers spend more time on your site: A strong internal linking has several returns. Keep your visitors extra time on your website and offer them more reasons to stay. Help your articles get indexed in Google and give them a small SEO boost. Website promotion is trendy popular concept in today’s business environment. Nowadays, most offline businesses are rotating their attention towards the online space. Having a professional website that represents your brand or business is the best way to start with the right foot in today’s marketplace. Don’t forget to make your website mobile-friendly.
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PPC (pay per click advertising) is essential for online business success and a needed component for a complete and successful digital marketing campaign. Many small business owners take too lightly the benefits of ppc and as a result they are missing out on a big opportunity to grow up their online businesses fast in a controlled and profitable manner. The general idea about PPC is that it allows you to reach targeted audience fast by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when somebody performs an action on your ad. Mistakes that you should not do while working on PPC- 1. Driving Traffic to your home page: You need to send your PPC traffic to the specific page of your website featuring the product or service that you are advertising. It is a good idea to generate specific landing pages for your PPC campaigns. This allows you to create very specific offers that speak about directly to your PPC ad copy. 2. Driving Traffic to your contact page: If a visitor wants to contact you, they are very able and willing to click on your contact page and complete a request. Forcing them or directly pushing them there will result in a rapid click-back or website exit. 3. Not Targeting Keywords with Buyer Objective: Many business owners will open up Google’s keyword planner and search for keywords that have a high search volume and introduce them into the campaign. Search volume alone doesn’t indicate an advantageous keyword for many reasons. A keyword might have a high search volume but it might not be a search term that has a “buyer” behind it. 4. Not building a negative keyword list: Few business owners that are new to PPC utilize negative keywords in their campaigns. Imagine if you were a Lamborghini dealer trying to create a center of attention for buyers to promote your high-end cars. Think of how many people are online searching for pictures of Lamborghini’s every single day. These people are not candidates to purchase a car, as they are just looking for pictures of the car online. 5. Not Bidding Cautiously: When running after industry-leading keywords, you must remember that the more trendy the keyword, there is more chance that you will end up paying more money for less conversions. The best PPC practices to follow include aiming your reach by targeting more particular long-tail keywords. In this way, you can also bid for your company’s name as you won’t have many competitors; this is a sparkling way to understand searches at a nominal price. 6. Not Targeting Locations: Businesses that have national and international presences frequently leave out targeting a specific location. The problem that gets created is that your business stays disadvantaged of the benefit of personalized ads to your viewers. 7. Not measuring thoroughly: You must follow two rules for dimension with a PPC campaign—one that tracks searches and the other that tracks content relevancy—so you have a clear picture of how traffic is receiving to your ads. PPC can deliver a frequent stream of motivated buyers. To maximize your chances, be sure to avoid some fundamental mistakes. Finally, you will get best results if you establish with the end in mind. Understand what it is you want to achieve and be sure to measure your progress towards your goals. |
AuthorI am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment. CategoriesAll Agile Web Development Benefits Of Web Apps CMS Custom Software Development Custom Web Application Digital Marketing Facebook Marketing Google+ Intranet Intranet Applications Job Portal Keyword Research Mobile App Mobile App Development Mobile Applications Mobile UI Must Know Offshore Web Development Online Marketing Portal Development PPC Progressive Web Apps ROI SEM Seo Social Media Software Development Travel Portal Trends Twitter Marketing UI Designs UI/UX Designs UX Design Web Application Web Apps Web Designing Web Development Web Portal Web Portal Development Web Security Website Designing Website Development Website Promotion Website Traffic |