In recent years, the web has been getting more and more embedded in our daily lives. We make use of it for everything, from shopping, to banking, to reading our news. The demand for web development talent is as high as ever, and the range of what developers can do is enormous!
The importance of website design and its impact on the net is a worldwide accepted fact these days. Presentation of a website is primary factor that the developer or owner must settle on. The content in your website should be available in an organized and professional looking manner. The site should also have good content full of relevant information and enough functionality to entice visitors. The end of traditional web design: The theory of web design in the traditional sense is fading away. In traditional web design, the role of design was more to make the tech appear good to its audience. Web design is more than that. It has morphed into something bigger. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories. Conversational UI: As messaging platforms (such as Slack, Facebook Messenger, or WeChat) are overtaking social networks and app downloads, companies are starting to think about ways on how to make use of this change. Therefore the design of conversational user interfaces (like for websites) will become a progressively more important topic for most web designers in 2017. GIFs & other animations: A lot of websites and apps use animations for a while. GIFs facilitate you to provide a richer product experience, explain a workflow, or simply provide a how to guide for your users. And with several GIF creation tools (such as Photoshop, Giphy, or record.it) web designers are not limited in their design process. Next generation of responsive design: Responsive design will continue to take over because it is one of the most effective ways of achieving a good UX. CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on. Data visualization: Data and analytics are more vital than ever and now big brands are presenting their users a chance to see the stats for themselves. Presenting data in visual ways increases user interaction with this information. Particularly valuable when it comes to understanding user representation, colorful charts such as the ones you can generate using Tableau, are eye-catching and draw user’s attention. Material design: Material design has been developed by Google in recent years and is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube. It is a way of designing to create a hierarchy of meaning and importance on the page, drawing the user’s focus to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. Material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more admired across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices. Long-scrolling websites: There are pros and cons to long-scrolling websites. All in all, we do see more and more long-scrolling websites, mainly to the success of seemingly bottomless websites like Facebook, Twitter, or Instagram. Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we’re used to the act now. Many sites are doing away with menus and tabs and as a substitute of putting everything on one, long page. The site can be broken up with images, typography, and videos to add some excitement to the experience. Clearly, website development & designing is of chief importance to any new or established business. It is the most lucrative way to bring a rapid ROI to your business. A small investment of today will certainly get you perfect results tomorrow.
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While current technology has advanced to work out a lot of business challenges, a few of these challenges have been solved by the simple act of connecting people with each other. Intranet software has significantly contributed to this.
As businesses globally come face-to-face with the realities of our times, that communication and how we make relationships has changed, intranet software has enabled these processes and helped form social cultures in the workplace. The simple act of connecting people can make business value and here are four ways how this is taking place. 1. Encourages Sharing of Critical Information: Similar to what email did to communication, social is again altering how we share information. With an easy update status message, you can encourage people to share their thoughts, experiences, activities, and expertise. Sharing also makes business personal, something that all organizations should aspire for. Most organizations though fear that personal postings will upshot in less productivity and inappropriate use of the network. However, when intranet content is personal in nature, it connects the fabric of culture for people to come together and enjoy what they are doing. 2. Capture Valuable Knowledge: Intranets provide a platform and an opportunity to do just that, but in a less scary and intrusive manner. Profiles, activity streams, and interactions contain a wealth of information about employees and these can tell a lot about someone's experience, expertise, and skills. Intranet software can help discover expertise through people's profiles, activity streams, and comments. When users are members of specific groups, their blog posts and comments can tell a lot about their abilities. 3. Enables Action: With new relationships and behaviour, which address a gap that prevented certain actions from taking place, intranet software can help modify operations and processes upon adoption. Problems can be solved faster and better since users can now search and look for posted answers and information. As more knowledge becomes available, users gain more confidence in the use of the intranet as part of their daily work, which further accelerates knowledge capture. 4. Empowers People: Intranets have become excellent platforms that empower people to speak up and link together for common causes. They offer opportunities for people to contribute their skills, ideas, and opinions which can be a real value driver, especially for an organization looking to innovate from the inside. Intranets give employees a voice to be heard by people who matter. When employees are encouraged to vent their frustrations using internal sites, it can help out leaders address concerns directly and avoid a situation spilling out of control and onto public-facing networks. 5. Facilitate Real-time Feedback: Using an interactive intranet lets you share aspects of your business strategy for precise feedback. This is one way to see if the plan will bear up the litmus test of employee acceptance. After all, they are the ones who will be responsible for executing it. The interactive intranet is also a perfect vehicle to determine how well an already-introduced strategy has been internalized. By collaborating and communicating via messages, videos, documents, polls and more, business leaders can then reinforce the strategy where it needs further explanation. Intranet software is varying how organizations communicate with their employees and this is driving real change. Companies and businesses that neglect this shift are losing out in this area to those that are ahead and adopting social into the workplace. As public social technologies make their way into workplaces, organizations that adopt a social culture are going to be a foremost force moving forward. Related Post: Top 10 Features Of Intranet It's not always about getting visitors to your site, but about getting the right type of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and turn out the products, services, and content that web searchers are actively seeking. In the record of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in nearly any niche. Although you can pay for access to a variety of high level keyword suggestion tools, this isn’t something you have to do. Instead, you can rely on a grouping of free tools to pile up a quality list that’ll bring you results. 1. Google AdWords: Keyword Planner The Google Keyword Planner tool is one of the most used and popular keyword research tools out there. The only reason for it being so popular is it’s free and is directly integrated with Google AdWords. To start using this tool you need to have an AdWords account (which you can create one for free).The major benefit of this tool is easy to see: you’re able to pull information directly from Google, which is the search engine you’re most likely to target, when optimizing your website. 2. AdWord & SEO Keyword Permutation Generator With the AdWord & SEO Keyword Permutation Generator tool, it’s effortless to get creative as you search for keywords that line up with your site, marketing strategy and goals. While you’re known with the top keywords in your role, you don’t know where to go from there. And, as you know, that can be a problem as you create more content. 3. Google Correlate Google Correlate is a frequently overlooked tool that can be extremely powerful for generating a large keyword list. The primary reason to use this tool is the ability to see which keywords get searched together. With this information, you can begin to grow up your keyword list (especially long tails). 4. IMforSMB Bulk Keyword Generator Some keyword tools are good for every type of website. Others, however, are only a good fit for a particular site type. This is where the IMforSMB Bulk Keyword Generator fits in. This tool works best for local service companies, as it’s designed with the idea that you’ll want to find local keywords. 5. SEMRUSH SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords. Unlike other tools where you require to include set up keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition. 6. Long Tail Pro Long Tail Pro is cloud based software for keyword research and one of the trendiest in this list. This is a paid keyword research tool which will help out to find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a truly amazing and really thorough keyword analysis feature. They also have competition checkers, which will make it easier for you to pick the right keyword. 7. KW finder If you are looking for one tool which is completely committed to Keyword research only, KWFinder is your finest bet. They are new in the market yet they are one of the fastest growing SEO tool company. KW Finder helps you get the Keyword that will help you drive extremely targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem solving. It’s no brainer that problem solving content helps us get more targeted traffic & conversion. 8. SpyFu SpyFu is one of the best SEO optimization software products on the market. It is especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche also if you want to check up on the competition as well as find new areas in which to market. 9. Word Tracker Word Tracker is used by small businesses to research keywords, build new links, and expand a strategic SEO platform. The Link Builder tool is exclusive to WordTracker and is not found on any of the products on this list. The Strategizer gives you a kind of bird’s-eye view that you won’t get anywhere else. 10. Soovle
This free keyword research tool provides auto complete suggestions from a range of sources, not just from Google, to help you boost your search volume. While you can use Soovle for Google suggestions, there are many other sources, including Yahoo, Bing, YouTube, Wikipedia and Amazon. The first thing you need to do is choose your source. Google is the default, but you can change this easily enough, by clicking on one of the many other icons below the search box. Keyword research is elementary to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so vital is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. One of the most important factors of doing business online is knowing who your target audience and your industry is. Knowing the right keywords helps you to further understand their wants, needs, and thought processes of your customers. Mobile app development is becoming more popular in the world. Now a day’s many start-up companies and many industries are implementing the mobile apps for their business to advance their business and attract more customers to the business. Businesses develop mobile apps based on their users; they can prefer iPhone apps development, Android app development, Blackberry app development, Windows apps development, or all. Keeping in mind the significance that mobile applications hold in today’s society, it is only wise to create one for your business. iOS 6 GUI PSD The mobile GUI kit by Teehan+Lax is an infamous resource for all mobile developers. Even native iOS programmers actually enjoy this mobile kit for the correctness of each element. All of the buttons, gradients, dropdowns and menus look exactly as they would on a native iPhone 5. Android Interface GUI Similar to the first GUI kit we can also discover mobile elements related to Android-based native applications. Depending on how you want to style your mobile web-app these two graphics packs may provide everything you will need. Sticking with basic styles will craft your designs come out more blended into the device. Passbook iOS6 App UI PSD As for more advanced UI kits we have this awesome iPhone app design PSD. This is for a mobile app Passbook which consists of a succession of screenshots from diverse pages. The whole design is coated and free to download. Tooltip iOS App UI Menu tooltips are not as common but this doesn’t mean they give out no purpose in an HTML5 webapp. The icons and button styles may be repeated either through images or CSS3 codes. This will give you a leg-up on the competition with a rich interface style. @2x Navbar Another fairly obscure element is the tab bar found on many iOS applications. Mobile websites do not often have a means of using this suitably since the switching between pages would require some JavaScript. But if you are going this route you will be providing a more native feel to the application. And using this free PSD, it’ll be much easier to modify the grade and icons. Leather iOS Menubar PSD The top toolbar design is also a high-flying area of screen real estate, specially for mobile applications where you do not often have room for a big flashy header. Check out some free PSD which offers a leather textured iOS-style top menu bar. It has easy customization for different color schemes and provides a much cleaner UI for developers. Map Pointers
So many native iOS and Android applications will focus on geolocation. HTML5 web applications have also been created around APIs such as Google Maps. And these mini map pin icons are the ideal companion for any approach of mobile web app. Flat GUI Elements The flat metro-style web elements are rising in popularity. Mobile web apps can promote the most since they are working with very small screens. However some designers would rather not go this route and feel the more comprehensive graphics will catch the eye. It is worth a peek to see if these elements could work well in your own layouts. Lookamore The Lookamore Android UI Kit is completely stunning when it comes to basic templates. You will absolutely want to check out the entire freebie which is filled of PNG icons and other mobile elements. The resource includes HDPI resolutions which are even better on hi-res screens. Mobile apps have one obvious advantage in general, a well-made app can offer a far better user experience than even the best websites are capable of right now. In fact, in the business community now days, the question is no longer whether they need to go mobile or not. The questions now are: How do we go mobile? How can our brand find success in the mobile space? How can we maximize the relationship with my customers on mobile? All you have to do is get in touch with Mobile Application Development Company and let them know about your conceptualization. Web development services are relatively valuable for various industries and growth of businessmen who are surviving in a competitive market. Portal development is one of them. People who analyze the importance of web portal are eager to search the companies which are professional in developing solutions and make software development as per the requirement of client. Portal means a gateway or a door to something one craves for. Similarly, a web portal is a door or gateway to abundance of information regarding a particular topic. Advanced Web portal development is nothing but development of a web site. It is a web site that brings all the information and shows them in an assimilated way. Portals are often the first page the web browser loads when users get connected to the Web or that users tend to visit as an anchor site. They offer users an additional value of service based on the features of classic search engines: a well trained concierge who knows where to search and find; a well-assorted newspaper kiosk that keeps the latest market information about the surfer’s personal stocks ready; free communications possibilities like email or discussion boards. Market yourself ahead of the competition
Allow your current customers and prospective clientele to get in touch with you easily. The site can be an elaborate platform or a simple explainer web portal, highlighting the key aspects for your business and opening the door of communication between your business and the public. A polished, user-friendly web portal will provide you with a competitive advantage. Better customer service Information about your business on a public platform and aspects to a web portal such as FAQ’s will save you time as a business owner and prospective customers will be able to answer their own questions. Provide information for your growing client bases. Even local companies and small businesses can benefit from maintaining an active and appealing web presence. Gain valuable credibility With over 2 billion people using the Internet nowadays, it is inevitable that your future customers will Google search your business’s name. Boost your site’s potential with regular SEO updates and maintenance. The first search result would be your business’ web portal, demonstrating that you are up to par with the basics of contemporary business models and particularly if your web portal is optimized for SEO. Key to your PR strategy Show off your specialties and allow your potential clients to understand the core of your business. Build your own professional portrait. A user-friendly web portal with clear branding is a PR tool in itself – investment in your web presence can change the way you do business forever. Availability 24/7 With a comprehensive web portal, your business will be a source of information for your customers around the clock. A well-rounded web presence including a detailed and itemized section can help your customers during off-hours. Organizations must have a web portal for a variety of reasons. When people and organizations look for a product and service that they want to purchase, they place key terms into a search engine so that they can find a business that will provide them with the goods that they are looking for. When people receive results regarding the companies that can provide them with the products and services that they are looking for, they visit the firm’s web portal to receive information about the goods that the business offers. Furthermore, people and businesses inspect an organization’s portal to learn about the length of time that a firm has been in business for as well as information about the company’s reputation with the markets that it serves. That way, customers and potential clients can obtain information about whether or not the business has been successful in the past. Therefore, a web portal allows a business or nonprofit organization to be found by many people and enterprises who pay out the majority of their time on the internet looking for organizations in search engines or banner advertisements as opposed to looking at an outdoor turn out promotional material, like a poster, that is placed on a building but is rarely noticeable by people and firms that walk by the sign. Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their individual mobile apps that are used to reach objectives ranging from product enhancements and customer services to mobile marketing and customer data collection. If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer adequate, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without. The raise in smartphone users only means that more businesses will consider creating their own mobile apps in the coming days. As a business owner you can’t be missing out on this growing market segment. Here are some of the reasons why you require a mobile app for your business- Get Priceless Customer Insights: One of the biggest benefits of mobile apps is the volume of detailed customer analytics data that you can gather through them. You can categorize your most profitable and promising regions, demographic segments, customer needs and the overall performance of your app. All this knowledge and data can be used in making product enhancements, identifying new business opportunities, and in developing new and more improved products that can meet customer needs more effectively. Accelerate Product Innovation Mobile apps open new business extent and opportunities because of the way they are used. You can identify new ways of resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services. Strengthen Your Brand Image Your brand image is critical for your success. Without a mobile app, you might appear outdated and distanced from the modern trends. This can have an indirect bang on the performance and future prospects of your business. Boost Your Website Traffic Apple’s app store and Google Play receive millions of hits every day. If your app is correctly optimized for the app store, not only can you magnetise more downloads, but also route highly targeted traffic to your website and get backlinks from high authority pages. Open New Revenue Channels If you want to, you can directly monetize your app and open new revenue channels for your business. Apps can be monetized through in-app advertisements, by attaching a price tag to the app or by introducing paid features in the app. Drive More Action With increased engagement comes increased action. Mobile apps are far ahead of other mediums when it comes to driving targeted action from the users. Whether you want users to buy a particular product or sign up for a fresh service, mobile apps are your best possibility. Provide More Value with Your Product Mobile apps can help you deliver your products and services in a much more effective and timely manner. Highlight and promote the most important aspects of your product or services through your app and boost their effectiveness with tailored options and features. Increase Customer Engagement A staggering 83% of all smartphone users begin their day by looking at their smartphones and using different apps. The level of engagement mobile apps obtain is several times higher than the normal websites. With a wisely developed and designed mobile app you can take benefit of this opportunity. Stand Out From the Competition These days’ mobile apps at the small business stage are still unusual, and this is where you can get an immense leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach! Create Advanced Social Media Marketing Strategies
Social networking is intensely connected with smartphones. Mobile apps either android or iphone apps are inherently ideal platforms to involve social circles of the users through different features and options. With your own mobile app, you’ll be able to drive much higher social media engagement and achieve different business objectives through it. With the mobile industry booming like it is right now, it is most worthwhile for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, taking up this technology is guaranteed to produce the right results for your business. Keyword research is a crucial aspect of your company’s search marketing strategy and can be highly beneficial in a number of ways. Many marketers struggle to see the key beneficial factors of keyword research and don’t quite understand how it can improve their business. Keyword research is the most valuable and central activity in the search marketing arena. When done correctly, it is also the experience with the highest rate of return. Having the correct keywords for ranking your website with the various search motors will make or rest your website. The best way to ensure that your website gets noticed and that you attract the right audience is to use search engine optimization (SEO) to improve your website. The key to use SEO successfully understands how to do keyword research. Understand Why Keyword Research Is Important Keyword research is an essential SEO technique that everyone should learn. By using keyword research to advance the keywords and phrases you make use of, you can enhance your probability of ranking higher in search engine results. However, there are many more reasons why keyword search is important.
Know Which Topics to Focus On with Keyword Research Before you can turn up with a list of keywords and terms, you need to know what topics you will cover or which niches and categories your website or article will fall into. You should know what audience you are marketing your website towards and your topics should interest or be relevant to that audience. E.g. If you were going to discuss your website with a person, what words would you use? These words become your buckets and you will fill your buckets with keywords. Brainstorm To Create a Keyword Research List Take some time to think what keywords or terms come to mind when you think about the topics you have chosen. Make a list of all these terms. This list will be used a rough draft that you can use to narrow down to find the best keywords. When you create this list, think about how you search and what your audience will search for to find information about your website or product. Create a ‘bucket list’ of at least 10 keywords and phrases for each of your ‘buckets’. Research Related Search Terms and Keywords If you are stressed to turn up with enough keywords to fill up all your buckets or feel as if the words you have chosen are too related or repetitive, you can always research related search terms and keywords to come up with a better list. To do this, cleanly use Google to search for a keyword or phrase on your list. At the bottom of the page, you will see a list of related search terms. These are search terms other people used when looking for related information. Optimizing For Traffic Optimizing for traffic is a way to get your website noticed and to catch the attention of a lot of people to it. It is a good idea for websites with an exclusive message or product or websites that are new and need to become established and grow an audience. Just remember, traffic does not always mean revenue. Just because someone use a keyword to find your website doesn’t mean they will be likely to visit your site. Use the Google AdWords Keyword Planner Once you have a good list of words you can utilize the Google AdWords Keyword Planner to help narrow down your list. You can use this tool to learn about the value of each word and how many of your competitors are using the same words. You can then decide which words will assist you rank higher and how to mix up your words for the finest results. Choose Your Keywords
The basis you want to research keywords is so you can choose the right ones to use to attract traffic to your website. Choosing the right keywords will help out improve our search engine rank and boost your traffic. Choosing the wrong words could cause you to miss out on traffic and make it harder for your audience to find your website using a search engine. 9 out of 10 online users make use of search engines to look for information. They do this by typing in a keyword or a keyword phrase. In return, a search engine’s complex set of algorithms sift through the enormous amount of web pages indexed and analyzed by “spiders”. These robot scouts are basically software that crawls through the content of these web pages, which search engines match with keyword phrases used during searches. That is why keywords are very important in the process of matching your website content to what your targeted viewers are looking for. Your selection of keyword phrases should be targeted to the correct kind of traffic that goes through your website – web traffic that converts into paying customers. If you use the wrong sets of keywords, you’ll only attract traffic that will not contribute to your business bottom line. In the fast developing technical world, an effectively designed website is an essential for the success of all kinds of business. As it can reach your product or service all over the world soon, the profit you get out of online stores will be huge. But, the success of online business depends on how you make and maintain your website. In today’s time, the most important advantage of web based applications is nothing but convenience. You can access them in any part of the world anytime, as the whole database is available all the time. No need to be confined to your office only, instead use your laptop, tablet or even Smartphone to access the required data, no matter wherever you are. Web based applications are more compatible than traditional installed software and you can easily run the web application without any problem, whether you use Windows, Linux or Mac OS. Some of the reasons how custom web app help in business growth- Branding: By online presence it gets easier to maintain with customers by interacting with them. Makes communication easy and helps business to attain people easily by distributing them promotional offers and taking other customer queries. This way trust builds up, can focus on quality and develop a brand. Customer Support: Customer support is very important thing. Make relations with business but they are customer relationship about being in trust with them for giving them after sales services and taking care of their demands and needs. Good applications give you potential buyers and help you connect with them in seconds. Professionalism: Most visitors take a decision of purchasing your business product or service within a few seconds of landing on your site. If the stuff in your website look cheap, repetitive and overuse, naturally they may lose interest to continue dealings with your business. Therefore, having a professional design to your website is vital as it will influence how the visitors feel towards your company. A reputable web design firm with their best resources and man power can do this task successfully. Boost Business: Just by saving costs and increasing revenues, custom web application development surely adds on to your earnings. It not only imparts growth to business but also keeps it well managed. So if you are eyeing growth for your company, custom web applications offer you an amazing platform. Competitive Edge:
In today’s competitive world, to stand out differently and to reach to the people, web app is must whether is mobile or laptop you web app should be accessible from anywhere. In this Smartphone’s era, whether it’s an Android or iOS development both is must to make business establish in all corners of the world. Why do you get tired dealing with piles of papers, if you have a wonderful alternative? You can simply access all the data that you want in your internet connected tablet, laptop or mobile phone that you can keep it your bag or even pocket. Along with modernizing the established business practices, web based applications make information and services available from any web-facilitated PC. With each business having distinct requirements, Custom Web Application Development is of great importance. This helps in having a web application which is far better than the general applications. Custom applications cater the specific needs in the most special way, enhancing the performance and the output. Whatever may be the need, custom application development takes into account each one of it. Small business owners often struggle to find out what is most important for their company. One area more than half overlook is implementing a web portal to increase exposure and drive commerce. As a local business, you need a online web portal because your market demands it. Customers usually use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively. Here are some of the reasons how to face up your business with full fledged web portal- Attract customers: An online presence allows your customers to learn more about you and what you can offer. In fact, customers imagine your business to be online. According to a Google survey, 97% of consumers search online for products and services. With an increase in the number of Smartphone, practically everyone is able to access the Internet on the go. If your potential customers can’t find you while they’re out running errands, you’re losing out on business and increasing awareness. Your business may as well be invisible. Build credibility: Not having a web portal is like not having the name of your business on the building. It can cause your customers to doubt the credibility of your business. Many affordable options are available to help you develop an online presence, now is the time to show customers that they are important to you and you are committed to your business. Provide immediate access to your brand: A web portal is available to customers 24/7, and you cannot predict when someone will be looking for more information on your products or services. Plus, a web portal allows customers to reach you even when you are not open for business. Include the pertinent information a customer will need to learn more about your company, such as a description of your products and services, directions to your location, customer reviews and hours of operation. Combat the competition The Internet has become the new Yellow Pages phone book. Customers are constantly searching online to compare prices and services. With the majority of your competitors online anytime, the longer you wait to create a web portal, the more business you could lose. Get cheaper advertising: Newspaper, radio and television ads can be quite pricey, especially for a small business. A web portal can be a more manageable and inexpensive option. Brainstorm ways to use your web portal to create leads and sales opportunities by offering special coupons or incentives for following your company on various social media platforms. The more you can share on your business, the extra success you will likely enjoy. Sales and Lead Generation:
With e-commerce tools, a web portal can be set up to sell your products/services 24/7/365. So, you can make money even while you’re sleeping. Also, you can set up your site to collect visitors’ contact information (e.g., in exchange for something of value such as a report or e-book related to your area of business), which you can utilize to further market to them and to develop further sales. Whether it’s a product or a service, these days many people just go online to find what they need. Sitting in the comfort of their home with a laptop, people can simply compare different providers. Your competition won’t be in a different town any more - they’ll be right next to you in the list of search results. Think of the internet as a vast marketplace where your business can grow more exposure. This is your opportunity to gain a new customer base and make more sales. Related post: Types Of Web Portal You Should Know Consumers rely on the Internet for just about everything. And that’s why increasing website traffic is vital to your small business. Gone are the days when potential customers would flip through the Yellow Pages or ask a friend for a personal referral. Today, your next customer uses their phone, tablet, or laptop to do a quick internet search to find where they'll spend their money. The single aim of all marketing efforts is to increase sales and in order to achieve this online; your website needs to have traffic to convert into a sale or a lead. Therefore it could be said that the initial focus of your online marketing efforts should be to acquire qualified traffic and lots of it. When starting out on the web along with online business, the importance of website traffic can be vague. However, many people begin to realise that the success of their business depends on it. Here is some ways to boost your website traffic for free- 1. Facebook Retargeting: Facebook is a grand promotion tool whether you’re in the B2B or B2C industry. But did you know you can group retargeting audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to generate return traffic to your business blog or website. And you can start retargeting to audiences as small as 100 visitors. 2. Twitter remarketing: Twitter retargeting works in nearly the exact same way as Facebook retargeting. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require an advanced minimum audience calculation before you can start advertising towards them, 500 people to be exact. 3. Twitter Cards: Twitter Cards is a great tool to drive traffic to your site. They are bigger tweets that incorporate images and permit you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards. 4. Build an e-Mail List This is also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. It is suggested to use a great tool called Drip. It’s free and very easy to set up. 5. Blog, blog, blog: Blogging really does drive traffic. From a recent experiment where some people increased their blogging from twice per week to over 10 posts per week. The result was definite increase in traffic in just two months. And this isn’t an unusual occurrence. 6. Promote your blogs on Facebook: You may have heard that Facebook has cut back on their organic reach. This means that almost nobody will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and targets that campaign towards your custom audience and retargeting audience as described above. 7. Optimize your site for SEO: Trying to control the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Spending time on your site’s SEO optimization is always time well spent. 8. Become a contributor: Contributing to other websites is a great way to drive traffic to your site. To turn into a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you have to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor. 9. Find partners in your industry: There are typically dozens of partnership opportunities for any business out there. The trick is to find those partners and establish a working relationship. Take an example; try to sign up as a partner for Unbounce. They’re landing page creation software that helps companies optimise their marketing campaigns. It is free to sign up as a partner and they then featured us in their partner section and allowed us to do a little write up on our firm. Before you knew it we were getting leads from their site and it’s been a great source of traffic for us. 10. Create a podcast: If you’re worried you can’t present to a live audience or build up the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are a surefire way of driving traffic to your site -- but you need to be consistent and promote it. When you first start off, it will seem like you’re talking into a black hole and no one is listening to you. But if you stay persistent and promote your podcast on social media, your audience will grow and your future episodes will gain more and more listeners. These days, almost any small business should comprise a website. With costs being particularly low at the entry level, it's becoming hard to imagine a reason for any company of any size not to have a website. Many small businesses mention cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise. |
AuthorI am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment. CategoriesAll Agile Web Development Benefits Of Web Apps CMS Custom Software Development Custom Web Application Digital Marketing Facebook Marketing Google+ Intranet Intranet Applications Job Portal Keyword Research Mobile App Mobile App Development Mobile Applications Mobile UI Must Know Offshore Web Development Online Marketing Portal Development PPC Progressive Web Apps ROI SEM Seo Social Media Software Development Travel Portal Trends Twitter Marketing UI Designs UI/UX Designs UX Design Web Application Web Apps Web Designing Web Development Web Portal Web Portal Development Web Security Website Designing Website Development Website Promotion Website Traffic |