Researching and purchasing products and services on the internet are becoming ever more popular. Customers can browse businesses at any time of day and night in the comfort of their own home. They don't have to run all over town and there are no aggressive salesmen, no parking hassles and they don't have to worry about the kids.
A website puts the customer in control of the purchasing process and as a result, shopping on the web is becoming ever more convenient and popular.
Whether you are established and selling products to customers, or you are wishing to enlarge your public recognition and reputation by bringing your work to the attention of a wider audience, a website is essential in today's electronic world.
In this digital world of website development there are mainly two main types of website - static and dynamic.
Static website is the fundamental type of website that is easy to create. You don't need web programming and database design to create a static website. Its web pages are coded in HTML.
Flexibility is the foremost benefit of a static site - every webpage can be dissimilar if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages.
This allows theming - for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories. Cost is usually lower up-front than a dynamic site.
The main limitation with static site is updating the content. Unless you are up to date with HTML and the design methods used in the site then you have to ask to the designer to have all content changes made. This may be fine when major changes like adding a new page is required which needs design input, but for minor changes in text then it can be a annoyance for both client and designer.
The second main limitation is scalability. If you wish to sell products on your site and you have a lot of them then you may have to design individual pages for each one, which can take huge time, effort and cost.
Costs – Initially it seems lesser but there are ongoing costs for updating the content.
A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such websites the content is called in by the scripting language from other files or from a database depending on actions taken by the user.
The main advantages of dynamic sites are that by connecting them to databases you can easily pull in information in an organised and structured way to create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view them.
There are little or no ongoing costs unless there is a change in the basic design or an extra capability added.
The design of a dynamic site is more fixed than a static one because many of the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So for instance all your product pages will be essentially the same page layout with different data being displayed. While some customisation capability can be built in it is usually quite limited, such a selecting from a set of predefined options.
Expenses are higher primarily than for a static site, and additional functionality may also cost additional, particularly if it's something that wasn't envisaged originally and requires re-writing of the core code or database.
Many sites from the last decade are static, but more and more people are realising the advantages of having a dynamic website. Dynamic websites can formulate the most of your site and either use it as a tool or form a professional, interesting experience for your visitors.
I am RG Infotech, passionate for providing web development. Love to write about what web development can change in business strategies for a great betterment.
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